- Code MKTG7035
- Unit Value 6 units
- Offered by Research School of Management
- ANU College ANU College of Business and Economics
- Course subject Marketing
- Areas of interest International Business, Marketing
- Academic career PGRD
- Mode of delivery In Person
- Offered in See Future Offerings
This course will prepare students to market across borders. The course begins with an in-depth global environmental analysis and examines approaches to operating in an increasingly interconnected world. The course also addresses new challenges in managing global marketing, such as building global brands and communication strategies.
Upon successful completion, students will have the knowledge and skills to:
Upon successful completion of the requirements for this course, students will be able to:
- define, explain and illustrate:
- the marketing principles that together constitute the field of study known as international marketing;
- the steps and processes involved in planning market entry strategy of a firm into a foreign market:
- explain and illustrate:
- the nuances and challenges of doing business in very different cultural environments;
- the development of sustainable competitive advantage and international marketing strategies that are designed to increase the chances for the firm to be successful in a foreign market;
- the modifications that need to be made to the marketing mix variables need so as to cater to the multitude of differences that the firm will face when going into the offshore market; and
- communicate effectively in oral and written forms about international marketing using appropriate concepts, logic and rhetorical conventions.
See the course outline on the College courses page. Outlines are uploaded as they become available.
Major Project - Assesses student's ability to apply theory to marketing practice
Presentation - Assesses student's understanding of the complexities of marketing across borders
Exam - Assesses student's understanding of the theoretical underpinning of international marketing decisions and the planning process
N.B. This is a guide to possible assessment requirements. Students will need to consult the Course Outline or the lecturer for actual assessment requirements.
In response to COVID-19: Please note that Semester 2 Class Summary information (available under the classes tab) is as up to date as possible. Changes to Class Summaries not captured by this publication will be available to enrolled students via Wattle.
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Students taking this course are expected to commit at least 10 hours per week to completing the work. This will include 3 hours per week in class and at least 7 hours a week on average (including non-teaching weeks) on course reading, research, writing and assignment work.
At least an average of 65% (or equivalent) in the final two years of an Australian undergraduate degree
Tuition fees are for the academic year indicated at the top of the page.
If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
- Student Contribution Band:
- Unit value:
- 6 units
If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees. Where there is a unit range displayed for this course, not all unit options below may be available.
Offerings, Dates and Class Summary Links
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.