The minor in Marketing combines aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.

Application of knowledge and skills

Graduates with a minor in Marketing will demonstrate the application of marketing knowledge and skills:

• with initiative and judgment in planning, problem solving and decision making in professional practice and/or scholarship;
• to adapt knowledge and skills in diverse contexts; and,
• with responsibility and accountability for own learning and professional practice and in collaboration with others within broad parameters.

This minor is incompatible with the Marketing major.

Relevant Degrees

• Bachelor of Commerce (BCOMM)