• Total units 24 Units
  • Areas of interest Policy Studies
  • Specialisation code POCM-SPEC
Policy Communication Specialisation

This specialisation engages students in the communicative aspects of public policy. Students examine how actors both within and outside government seek to communicate, advocate and participate in the policy process. Particular emphasis is given to the form and nature of policy communication, persuasion, public engagement, and public talk. Students study the principles of effective policy communication, persuasion and participatory policy making including policy argumentation, rhetoric, inclusion, participation, representation and legitimacy. Through applied examples and cases students consider the practicalities, challenges and politics involved in realising these ideals in contemporary governance. Students will reflect critically on how the communicative landscape of public policy is changing in an era of digital technology and 24/7 news cycles. Electives provide a variety of courses through which students can deepen their knowledge of how actors communicate, campaign and talk in contemporary public policy.

Learning Outcomes

  1. Demonstrate a working knowledge of key terms, concepts and ideas on the communicative and participatory aspects of public policy

  2. Engage critically in theoretical and practical literature on policy advocacy and public engagement

  3. Analyse communicative and participatory aspects of policy making drawing connections between theory and practice

  4. Reflect critically on the changing communicative and participatory landscape of contemporary public policy

  5. Demonstrate the ability to think independently, develop informed perspectives and persuasively communicate in the field of public policy

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This specialisation requires the completion of 24 units, which must consist of:

12 units from completion of courses from the following list:

POGO8083 Policy Advocacy

POGO8136 Participating in Public Policy: Citizen Engagement and Public Talk

POLS8046 Interest Groups, Advocacy and Public Policy


12 units from completion of courses from the following list:

DIPL8044 Negotiation and Conflict Resolution

EMDV8007 Communicating for Environment and Climate Policy

HUMN8028 Digital Culture and Society - Critical Theories and Methodologies

MKTG7260 Marketing and Stakeholder Communications


This specialisation is available only to students undertaking the Master of Public Policy

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