• Total units 24 Units
  • Specialisation code POCM-SPEC
  • Academic career Postgraduate
Policy Communication Specialisation

This specialisation engages students in the communicative aspects of public policy. Students examine how actors both within and outside government seek to communicate, advocate and participate in the policy process. Particular emphasis is given to the form and nature of policy communication, persuasion, public engagement, and public talk. Students study the principles of effective policy communication, persuasion and participatory policy making including policy argumentation, rhetoric, inclusion, participation, representation and legitimacy. Through applied examples and cases students consider the practicalities, challenges and politics involved in realising these ideals in contemporary governance. Students will reflect critically on how the communicative landscape of public policy is changing in an era of digital technology and 24/7 news cycles. Electives provide a variety of courses through which students can deepen their knowledge of how actors communicate, campaign and talk in contemporary public policy.

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This specialisation requires the completion of 24 units, which must consist of:

12 units from completion of courses from the following list:

POGO8083 Policy Advocacy

POGO8136 Participating in Public Policy: Citizen Engagement and Public Talk

SOCY8004 Interest Groups, Advocacy and Public Policy


12 units from completion of courses from the following list:

DIPL8004 Negotiation and Conflict Resolution

EMDV8007 Environmental Policy and Communications

HUMN8028 Humanities in the Public and Digital Sphere

LAWS8323 Strategic Negotiation Skills

MKTG7260 Marketing and Stakeholder Communications


This specialisation is available only to students undertaking the Master of Public Policy

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