The course introduces the principles and practice of marketing. Topics include the role of marketing and its organisational context; the marketing environment; market segmentation and target markets; marketing information, research and analysis; industry analysis, buyer behaviour in the consumer and business organisations, and decision making under conditions of high uncertainty and ambiguity.
Learning Outcomes
Upon successful completion, students will have the knowledge and skills to:
- Explain with illustrations marketing concepts, including the marketing mix, and their application to profit-oriented and non-profit organisations;
- Describe how marketing is integrated with other functional areas of business;
- Identify marketing problems from live case studies;
- Critically discuss the need for a marketing orientation in a competitive business environment;
- Analyse marketing theory to recommend practical solutions to marketing problems;
- Apply marketing concepts to illustrate their importance in major marketing decisions; and
- Communicate effectively, individually and in teams, in oral presentations and written forms using the concepts and terminology of the marketing discipline.
Research-Led Teaching
This course will draw from advances in both marketing practice as well as academic research published by scholars within the Research School of Management, and from a wide range of marketing academic sources, business journals and contemporary marketing activity.
- Dr Nisha (S1 convenor & Course Co-designer) publishes in the areas of sustainable and access-based consumption, social marketing, and consumer behaviour.
- Dr Hughes (S2 convenor & Course Co-designer) publishes in the areas of social impacts of tourism, politics, and stakeholder engagement.
- Dr Dann (S1, S2 co-convenor & Course Collaborator) publishes across a wide range of marketing fields including social change, e-marketing and health based marketing interventions.
Field Trips
This course does not have field trips. Marketing is a lived discipline, and as such, all day and every day is filled with examples of marketing in operation. Students will be expected to use these experiences as part of their learning journey in this course of seeing how marketing impacts across a range of different stakeholders, circumstances and societal outcomes.
Additional Course Costs
There are no additional class costs.
Examination Material or equipment
A final exam will be used in MKTG2004 to simulate the real world conditions of being a marketer who can draw on lived experience, theory, and knowledge in a low resource problem solving context.
The exam will be conducted within the ANU schedule exam period, so please arrange any EAP requirements accordingly. Further exam details will be available on Canvas.
Required Resources
Albrecht, M. G., Green, M., & Hoffman, L. (2023). Principles of marketing. OpenStax.
https://openstax.org/details/books/principles-marketing
Recommended Resources
The lectures include insights from various marketing journals, trade magazines, and business media – the references for which will be on the lecture slides. For contemporary issues and examples in marketing practice, the following sources are recommended:
- Harvard Business Review https://hbr.org/
- McKinsey https://www.mckinsey.com/featured-insights
- Marketing Week https://www.marketingweek.com/
- Marketing Mag https://www.marketingmag.com.au/news-c/
- The Conversation https://theconversation.com/au/business
Staff Feedback
Students will be given feedback in the following forms in this course:
- Comments provided in the Canvas assessment comment section.
- Human markers reading, evaluating, grading and providing feedback on the AT1 task
- Human crafted feedback on AT2 and AT3 to showcase a learning journey using assessment feedback
- Verbal comments within live learning events.
- A secular encounter with one or more of the ANU duck colonies.
- Tea leaf readings
- Feedback to the whole class through announcements, video updates and canvas content.
Student Feedback
ANU is committed to the demonstration of educational excellence and regularly seeks feedback from students. Students are encouraged to offer feedback directly to their Course Convener or through their College and Course representatives (if applicable). The feedback given in these surveys is anonymous and provides the Colleges, University Education Committee and Academic Board with opportunities to recognise excellent teaching, and opportunities for improvement. The Surveys and Evaluation website provides more information on student surveys at ANU and reports on the feedback provided on ANU courses.Other Information
Important: Updates and announcements for this course will be announced in Live Learning events, and/or circulated via the Canvas site. Any announcements made in the on-campus Live Learning teaching events (Seminars and Tutorials) will be regarded as distributed to the whole of the cohort. Either you were in the room and heard it, or you heard it on the Echo360 capture during your self-service learning catchup
Please ensure that your official ANU email address is effective, that you have access to Canvas and that you regularly check both your email and Course Announcements.
Student Consultation: Consultation requests to students will be circulated by Course Announcements or by email.
Every effort will be made to respond to student queries as soon as possible, and within 5 business days unless there are special circumstances. The preferred initial method of contact is email
Transdisciplinary Studies: MKTG2004 Introduction to Marketing uses the ANU Framework for Transdisciplinary Problem Solving as a guiding principle in the delivery of our course content and assessment tasks. This is a subject area that engages with the use of marketing as a mechanism to enable change at the personal, group and societal levels (context-based). As the marketing discipline does believe in the concept of universality, we embrace the many-faceted ways in which problems can be addressed (integrative), through embracing the different needs of market segments (pluralistic) to present offerings that have value for target audiences, stakeholder partners, and society at large (interactive). In the course, we will explore the application of marketing from the personal level of consumer-focused change, through the business level of using the marketing mix to enable change to address consumer needs, and the consequences that flow from the dynamics of market interaction when we bring our products to the market (systemic). Note: this course is still undergoing evaluation for Transdisciplinary Graduate Attribute approval.
Support of students: The University offers a number of support services for students. Information on these is available online from http://students.anu.edu.au/studentlife/.
Class Schedule
| Week/Session | Summary of Activities | Assessment |
|---|---|---|
| 1 | Introducing Marketing as a Transdisciplinary Domain The Concept of Value in Marketing | Live seminars commence in Week 1. No tutorials in Week 1. |
| 2 | Overview of Marketing Strategy (MKTG3023 - Strategic Marketing preview) | Tutorials commence in Week 2. |
| 3 | Overview of Consumer Behaviour (MKTG2031 - Consumer Behaviour) | |
| 4 | Segmentation, Targeting and Positioning: Applying pluralistic approaches to meet diverse market needs | Assessment Task 1: Transdisciplinary Marketing EssayDue: 20/03/2026 @23:59 |
| 5 | Overview of Marketing Research (MKTG3001 - Marketing Research preview) | |
| 6 | Overview of International Marketing (BUSI3024 - Export Business Planning) | |
| 7 | Marketing Mix: Product | Assessment Task 2: Minor Marketing VideoDue: 24/04/2026 @23:59 |
| 8 | Marketing Mix: Services Marketing (MKTG2023 - Services Marketing preview) | |
| 9 | Marketing Mix: Price | |
| 10 | Marketing Mix: Integrated Marketing Communications (MKTG3033 - Integrated Marketing Communications Preview) | |
| 11 | Marketing Mix: Distribution | Assessment Task 3: Major Marketing Reflection VideoDue: 22/05/2026 @23:59 |
| 12 | Marketing: Recap and Future Directions | |
| 13 | End of Semester Examination Period | Assessment Task 4: Marketing ExamDate to be announced by the Examination Office in due time. |
Tutorial Registration
The course will use both an interactive live seminar and a live tutorial. Live seminar events do not require registration, and are targeted at developing practical skills associated with the assessment tasks. Tutorials will be held weekly (starting from Week 2), and focus on understanding of the theory that guides the practices of marketing. ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, and then self-allocate to small teaching activities/tutorials so they can better plan their time. Tutorial registration will be available two weeks prior to the beginning of the semester and will close at the end of Week 1. Please note that this class will have an in-person/face-to-face delivery for the tutorials and seminars. More details can be found on the Timetable.
Assessment Summary
| Assessment task | Value | Due Date | Return of assessment | Learning Outcomes |
|---|---|---|---|---|
| Transdisciplinary Marketing Essay (Group - 30%) | 30 % | 20/03/2026 | 31/03/2026 | 2, 4, 7 |
| Minor Marketing Video (Individual - 15%) | 15 % | 24/04/2026 | 08/05/2026 | 3, 5, 7 |
| Major Marketing Reflection Video (Individual - 30%) | 30 % | 22/05/2026 | 09/06/2026 | 1, 6, 7 |
| Marketing Exam (Individual - 25%) | 25 % | * | 02/07/2026 | 1,2 |
* If the Due Date and Return of Assessment date are blank, see the Assessment Tab for specific Assessment Task details
Policies
ANU has educational policies, procedures and guidelines, which are designed to ensure that staff and students are aware of the University’s academic standards, and implement them. Students are expected to have read the Academic Misconduct Rule before the commencement of their course. Other key policies and guidelines include:- Student Assessment (Coursework) Policy and Procedure
- Special Assessment Consideration Policy and General Information
- Student Surveys and Evaluations
- Deferred Examinations
- Student Complaint Resolution Policy and Procedure
Assessment Requirements
The ANU is using Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. For additional information regarding Turnitin please visit the ANU Online website Students may choose not to submit assessment items through Turnitin. In this instance you will be required to submit, alongside the assessment item itself, hard copies of all references included in the assessment item.Moderation of Assessment
Marks that are allocated during Semester are to be considered provisional until formalised by the College examiners meeting at the end of each Semester. If appropriate, some moderation of marks might be applied prior to final results being released.Participation
This course will be delivered using a flipped classroom model.
- Video content delivery for theory, and models, and frameworks will be pre-recorded, and available through Canvas for access at any stage during semester prior to the exam. These are required to be watched prior to your weekly tutorial activity to give you a framework for solving the tutorial problem scenarios. Content is delivered in video to maximise accessibility, and include subtitles, and ability to replay sections of content at different speeds.
- The Live Learning Event Seminar: This is a large seminar format which uses small groups for discussions, and focuses on applied marketing problem solving techniques, practical applications and real world case examples. The seminars focus on the development of the skills, experiences and application of marketing that will make it a lot easier to do well in the two Video Reflection tasks.
- Tutorials will be carried out face-to-face on-campus - these will not be recorded, and there are no online delivery options. Tutorials work on the theory development as the underpinning knowledge base to be applied in exam room situation. Preparation for the knowledge recall exam will come from engagement in weekly tutorial activities. Students are recommened to attend both tutorial and seminar. This is not an either/or scenario - both are required for the course, noting that some course clashes and timetable scheduled event overlap is to be expected, and priorities need to be set and choices need to be made regarding attendance.
Attendance at lectures and tutorials, while not compulsory, is expected in line with the “Code of Practice for Teaching and Learning” clause 2 paragraph (b). Marketing is based on the principle of co-creation, which requires active engagement from the consumer to create the experience of the value offering. Yes, as winter comes, there will be a challenge in leaving a toasty warm room to trek to the campus, and that's part of the Canberra lived experience. If you're going to be in the APS, they're going to want to know you can make it through the weather to the meetings.
This subject is accordingly designed to be best completed with high engagement, where the most value for your educational dollar comes from engagement. Attendance is the first step, however, you are required to actively prepare for, and participate in classes. Active participation is both contribution in the group environment through proactive listening, support of fellow students, and active followership, and proactive leadership, responding to challenges and questions, and sharing your insights with the cohort. As classes will have discussions, classes require audiences, and audiences create the conducive and supportive learning environment that ANU prides itself on offering to you as part of your experience.
Examination(s)
There is a final examination for this course. It will be written by hand, and you'll be in a room with no access to wifi, AI or even music.
It's a simulation of a real world work place scenario, such as being asked to prepare a briefing note just before you're boarding a flight to Adelaide from Canberra. There's no in-flight wifi, and your laptop's battery is flat as you're on the way home from a full-day workshop. The boss wants the answer today, and you've got a notepad, a pen, and 90 minutes to put your knowledge, your lived experience and your skills into action.
Assessment Task 1
Learning Outcomes: 2, 4, 7
Transdisciplinary Marketing Essay (Group - 30%)
Assessment Description: Marketing is a problem-solving discipline. We work in an environment that has a range of possible ways to solve a problem, from the use of marketing to the application of other disciplinary areas. Our challenge is to understand how and where marketing can fit into a wider social context for solving a complex problem, and when/where that could be supported by other approaches. In the first assessment task, you will work together with a small team of other students to propose a solution to a social problem. You will propose a solution from your prior experience in a non-marketing discipline area, and one using your newly acquired marketing skills. As part of a small team, you will address a social problem that will be engaged with marketing and non-marketing solutions. Further details, including marking rubrics will be available on Canvas before the commencement of Week 2.
Assessment Type: Group (groups to be formed in semester)
Group work: All students will have structured opportunities during weekly tutorials and seminars to engage in group-based activities designed to build the skills required for effective group work. These activities will support collaboration, communication, and shared problem-solving, while helping students develop confidence in working with others. The course convener and/or tutors will provide guidance during these sessions to support productive group processes and address any challenges early. Regular check-ins will enable teaching staff to identify and respond proactively to group dynamics, helping to ensure a fair, supportive, and positive group work experience. If any challenges arise related to group work or collaboration, students should contact the course convener as the primary point of contact, either by scheduling a consultation or via email communication.
Weight: 30%
Words: 1500 words (+/- 10%). Word limit includes all headings, sub-headings, and in-text citations. Grading will cease at the end of the allocated word length (+10%). Any content over the cut-off length will not be graded.
References: APA 7th style (excluded from the word count). Click here for more information on the referencing style: APA 7th Style. Proper referencing is a Mandatory Submission Requirement. Any decision not to reference in this paper will be regarded as a deliberate request to be placed in the lower end of the available grades, and actioned accordingly. References will involve any and all aspects of marketing covered by the course up to the submission date, including any set chapter readings, course materials, and self-guided research from library databases, Google Scholar or other academic sources.
Submission: via Canvas
Marking Criteria/Rubrics: See Assessment Brief on Canvas
Due Date: Friday, Week 4 (20.03.2026) @23:59
Late Submission: Late submission of the assessment task without a pre-approved extension will be penalised at the rate of 5% of the possible marks available per working day or part thereof. Assessment tasks submitted beyond 10 working days from the due date, or on or after the specified return date in the Class Summary, will not be accepted. Requests for Assessment Adjustment (Assessment Extension and Extenuating Circumstances Application) should be submitted via ANUHub.
Feedback: Assessment feedback and marks will be made available within 10 working days of submission, and by 31 March.
Learning Objectives: 2, 4, 7
Transdisciplinary Problem Solving Elements: Pluralistic, Interactive and Integrative. (Note: this course is still undergoing evaluation for Transdisciplinary Graduate Attribute approval)
Use of Artificial Intelligence (AI): The ANU permits students to use generative AI tools (e.g. GPT-4, DALL-E, Copilot) and other tools (e.g. Grammarly) to support their learning in a way that is consistent with the ANU Academic Integrity principles for use of GenAI. As such, please be aware of the following additional conditions for this assessment task:
- Clearly acknowledge the use of Artificial Intelligence in the relevant parts of the assessment task
- Submit the deliverable in a format that preserves ‘tracked changes’ (e.g. MS Word, Apple Pages, or similar) that shows the progression of academic effort and contribution towards completing the task.
- Recognise that the use of AI will not be available in the final exam, and the use of AI in this task will limit your learning capacity, skill development, and training towards the final task. By using the AI in the development tasks, you accept any and all risk of performance loss in the final closed-book exam.
AI Use Advice: AI use is not recommended for this task. You are required to share your own prior knowledge with your team, and to collaborate within your small working group to create a human-generated solution to a social problem. Using a Generative AI will diminish your learning experience and that of your peers, thus reducing the value of this task. To maximise the usefulness of the course experience and your financial investment in this course, we ask that you engage in this task based on your own knowledge and your shared capacity to work with other humans in the group. The knowledge and wisdom to know when to use, and when not to use, specific tools is a job readiness requirement that we are incorporating into your learning experience in this task.
Assessment Task 2
Learning Outcomes: 3, 5, 7
Minor Marketing Video (Individual - 15%)
Assessment Description: Marketing is a mixed media discipline with increasing dependence on video packages as a tool for persuasive change. This is the first of a two-part task, where we present a challenge to be addressed in a video response. The purpose of the first video is create a benchmark of your A/V skill set, to provide you with actionable feedback, and to create a space in the course for you to use your human ability in the development of your video assessment skills. As this is a feedback-centric task, our emphasis is on opportunity to improve, and the demonstration of authentic human-created content that can be engaged by markers with feedback and guidance for potential improvement.
The topic of the video task is a reflection on a consumption experience (service, physical good, idea, social cause or experience). In the video, you will have the opportunity to demonstrate the capacity to reflect on your lived experience of an offering that had value, and to explain the experience with theory, reflection, and an apprentice marketer's insight based on the prior 6 weeks of content. References within the body of the video are expected.
On grading of this task, you will receive actionable feedback to be applied for use in the AT3 Video.
Further details will be available on Canvas prior to the commencement of Week 2.
Assessment Type: Individual
Weight: 15%
Deliverable: Video (format: MP4, MOV, M4V)
Video Duration: Minimum 3 minutes, Maximum 5 minutes. Marking will cease at the 5-minute mark, and any content beyond 5 minutes will not be graded. Videos below the minimum length will be deemed to be PX40% grade and not reviewed.
References: APA 7th style. Click here for more information on the referencing style: APA 7th Style. Proper referencing is a Mandatory Submission Requirement. Any decision not to reference in this video will be regarded as a deliberate request to be placed in the lower end of the available grades, and actioned accordingly. References will involve any and all aspects of marketing covered by the course up to the submission date, including any set chapter readings, course materials, and self-guided research from library databases, Google Scholar or other academic sources.
Submission: via Canvas
Marking Criteria/Rubrics: See Assessment Brief on Canvas
Due Date: Friday, Week 7 (24.04.2026) @23:59
Late Submission: Late submission of the assessment task without a pre-approved extension will be penalised at the rate of 5% of the possible marks available per working day or part thereof. Assessment tasks submitted beyond 10 working days from the due date, or on or after the specified return date in the Class Summary, will not be accepted. Requests for Assessment Adjustment (Assessment Extension and Extenuating Circumstances Application) should be submitted via ANUHub.
Feedback: Assessment feedback and marks will be made available within 10 working days of submission.
Learning Objectives: 3, 5, 7
Transdisciplinary Problem Solving Elements: Integrative. (Note: this course is still undergoing evaluation for Transdisciplinary Graduate Attribute approval)
Use of Artificial Intelligence (AI): The ANU permits students to use generative AI tools (e.g. GPT-4, DALL-E, Copilot) and other tools (e.g. Grammarly) to support their learning in a way that is consistent with the ANU Academic Integrity principles for use of GenAI. As such, please be aware of the following additional conditions for this assessment task:
- Clearly acknowledge the use of Artificial Intelligence in the relevant parts of the assessment task
- Submit the deliverable in a format that preserves ‘tracked changes’ (e.g. MS Word, Apple Pages, or similar) that shows the progression of academic effort and contribution towards completing the task.
- Recognise that the use of AI will not be available in the final exam, and the use of AI in this task will limit your learning capacity, skill development, and training towards the final task. By using the AI in the development tasks, you accept any and all risk of performance loss in the final closed-book exam.
AI Use Advice: Actionable feedback will be provided to you to develop your skills, outputs and capacity towards the second video assessment. We will assume a human operator, and provide advice to the human creator of the video - to maximise the benefit of this feedback, and your development as a marketing student, we advise the use of authentic human-created content. The purpose of this task is to give you a benchmarking exercise that is supported with feedback for learning, and to give you an opportunity to develop that human skill set towards the subsequent 30% Video task. Use of AI in this task will interfere with the authenticity of your learning and training, and reduce the overall value of your learning experience in this task.
Assessment Task 3
Learning Outcomes: 1, 6, 7
Major Marketing Reflection Video (Individual - 30%)
Assessment Description: Marketers operate within multiple different contexts - at the client/customer level, with partners and stakeholders, and at the societal level. Over the course of your journey into marketing this semester, you have had the opportunity to see how, where, and why marketing could be a solution (but not the solution) to commercial, non-profit and social problems. In this second video exercise, you will reflect on how you would engage your understanding of marketing concepts and practices you have learnt to solve a specific problem. In the video, you will reflect on your marketing journey and transformation from your prior disciplinary understanding into where you are now as a marketing student. You will also have the opportunity to provide a short supporting document (The Explainer) that explains the intent of your video, covers your reference list, and outlines how you have used the feedback from your AT2 video task to inform your production and delivery of the AT3 task.
Further details will be available on Canvas prior to the commencement of Week 2.
Assessment Type: Individual
Weight: 30% (video = 25% + written explainer document = 5%)
Deliverables: Video and Written Document
Video Duration: Minimum 5 minutes, Maximum 8 minutes. Marking will cease at the 8-minute mark, and any content beyond 8 minutes will not be graded. Videos below the minimum length will be deemed to be PX40% grade and not reviewed.
Written Length: The explainer document outlines what you aimed to achieve in your video, your reference list, and includes your response to the feedback received in AT2, and how that feedback was actioned to develop the AT3 task.
References: APA 7th style (excluded from the word count). Click here for more information on the referencing style: APA 7th Style. Proper referencing is a Mandatory Submission Requirement. Any decision not to reference in this video task will be regarded as a deliberate request to be placed in the lower end of the available grades, and actioned accordingly. References will involve any and all aspects of marketing covered by the course up to the submission date, including any set chapter readings, course materials, and self-guided research from library databases, Google Scholar or other academic sources.
Submission: via Canvas
Marking Criteria/Rubrics: See Assessment Brief on Canvas
Due Date: Friday, Week 11 (22.05.2026) @23:59
Late Submission: Late submission of the assessment task without a pre-approved extension will be penalised at the rate of 5% of the possible marks available per working day or part thereof. Assessment tasks submitted beyond 10 working days from the due date, or on or after the specified return date in the Class Summary, will not be accepted. Requests for Assessment Adjustment (Assessment Extension and Extenuating Circumstances Application) should be submitted via ANUHub.
Feedback: Assessment feedback and marks will be made available within 10 working days of submission.
Learning Objectives: 1, 6, 7
Transdisciplinary Problem Solving Elements: Context-based, Pluralistic, and Interactive. (Note: this course is still undergoing evaluation for Transdisciplinary Graduate Attribute approval)
Use of Artificial Intelligence (AI): The ANU permits students to use generative AI tools (e.g. GPT-4, DALL-E, Copilot) and other tools (e.g. Grammarly) to support their learning in a way that is consistent with the ANU Academic Integrity principles for use of GenAI. As such, please be aware of the following additional conditions for this assessment task:
- Clearly acknowledge the use of Artificial Intelligence in the relevant parts of the assessment task
- Submit the deliverable in a format that preserves ‘tracked changes’ (e.g. MS Word, Apple Pages, or similar) that shows the progression of academic effort and contribution towards completing the task.
- Recognise that the use of AI will not be available in the final exam, and the use of AI in this task will limit your learning capacity, skill development, and training towards the final task. By using the AI in the development tasks, you accept any and all risk of performance loss in the final closed-book exam.
AI Use Advice: As this is a video that draws together your personal lived experience of the course, there is no requirement to use AI. Any use of Generative AI, prompt engineering or similar methods will take away the skills development opportunity that this task presents to you, and lessen your course experience. As video reflections are in use in the marketing major, this is your opportunity to hone your personal skill set to improve your performance in subsequent marketing and non-marketing subjects. Generation of content, video assets or scripts through AI will deny you a learning opportunity in this task, and as such, is not required or recommended.
Assessment Task 4
Learning Outcomes: 1,2
Marketing Exam (Individual - 25%)
Assessment Description: Closed-book examinations are a workplace simulation exercise where you are asked to draw upon internal knowledge, memory, lived experience and studied theory to apply yourself to the presentation of a possible solution to a complex marketing problem. In this scenario, you are engaging with a marketing problem to outline possible ways to use marketing theory to engage an audience and/or stakeholders within the context of an audience-centric response. If these words do not mean much to you, that's why going to spend a semester teaching you how to use marketing as a problem-solving tool kit, and what aspects of marketing theory (e.g., marketing mix) can be applied to create solutions of interest to potential audiences. As such, all weeks of semester content experience will be potentially available for your use to present a possible solution. This closed-book end-of-semester exam will give you the opportunity to demonstrate your ability to draw together theory, practice and lived experience in a low-external resource environment, and high content knowledge recall space.
Further details will be available on Canvas prior to the commencement of Week 2.
Assessment Type: Individual
Weight: 25%
Duration: 120 minutes (2 hours)
Length: Handwritten responses on paper.
References: You've been using them all semester, so do it again (where applicable)
Submission: Exam room (venue to be announced by Exams Office in due time).
Marking Criteria/Rubrics: See Assessment Brief on Canvas
Due Date: Exam Week (exact date to be announced by the Examinations Office in due time).
Submission: Students are required to sit the examination at the time scheduled by the Examination Office. Failure to attend the examination will result in a mark of zero being awarded. Requests for Assessment Adjustment (Extenuating Circumstances Application) should be submitted via ANUHub.
Feedback: Marks will be made available with the formal release of the final grade.
Learning Objectives: 1, 2
Transdisciplinary Problem Solving Elements: Change-oriented, Systemic, Context-based, and Pluralistic. (Note: this course is still undergoing evaluation for Transdisciplinary Graduate Attribute approval)
AI Use: AI use is not permitted, as it would be evidence of using unauthorised external systems during a closed-book exam. That's generally considered to be an act of academic misconduct, and that would be an unfortunate end of the semester. This final exam is a closed-book, internal knowledge and skill set-driven task; this is why we have encouraged you not to use Generative AI systems over the semester, as you won't have those assets available to you in this business workplace simulation exercise.
Academic Integrity
Academic integrity is a core part of our culture as a community of scholars. At its heart, academic integrity is about behaving ethically. This means that all members of the community commit to honest and responsible scholarly practice and to upholding these values with respect and fairness. The Australian National University commits to embedding the values of academic integrity in our teaching and learning. We ensure that all members of our community understand how to engage in academic work in ways that are consistent with, and actively support academic integrity. The ANU expects staff and students to uphold high standards of academic integrity and act ethically and honestly, to ensure the quality and value of the qualification that you will graduate with. The University has policies and procedures in place to promote academic integrity and manage academic misconduct. Visit the following Academic honesty & plagiarism website for more information about academic integrity and what the ANU considers academic misconduct. The ANU offers a number of services to assist students with their assignments, examinations, and other learning activities. The Academic Skills and Learning Centre offers a number of workshops and seminars that you may find useful for your studies.Online Submission
Use of Turnitin: Unless an exemption has been approved by the Associate Dean (Education), submission must be made through Canvas, where Turnitin will be used.
Lodgement: You will be required to electronically sign a declaration as part of the submission of your assessment. Please keep a copy of the assessment for your records.
Identification: Please ensure that any assessment task submitted can be attributed to you for grading purposes. We recommend including your student number on the assessment and in the file name.
Use of AI: AI-assisted essays will not be useful in this course. The purpose of the assessments is your personal skills development and demonstration of critical, analytical, and synthesis skills. The use of any generative AI system to respond to any MKTG2004 assessment item, summative or formative, is to remove a learning opportunity from your course experience, decrease the value of your course experience, and rip yourself off. Using AI in marketing means you are wasting your time, effort, money and life at the ANU by subcontracting out to a poorly coded software package with limited capacity to be interesting, creative or right. If you believe that you are less interesting than an autogenerated slabs of text, then come to the classes, train, learn and put in the effort to be better than an environment ruining autocorrect package.
Hardcopy Submission
For some forms of assessment (handwritten assignments, art works, laboratory notes, etc.) hard copy submission is appropriate when approved by the Associate Dean (Education). Hard copy submissions must be accompanied by the Assignment Cover Sheet. Please keep a copy of the assessment for your records.
Late Submission
Assessment Tasks 1-3: Late submission of the assessment task without a pre-approved extension will be penalised at the rate of 5% of the possible marks available per working day or part thereof. Assessment tasks submitted beyond 10 working days from the due date, or on or after the specified return date in the Class Summary, will not be accepted.
Assessment Task 4 is an exam, so late submission is not possible. Students with extenuating circumstances are advised to seek a deferred examination.
All requests for Assessment Adjustment (including Requests for Extension and for Consideration of Extenuating Circumstances) should be submitted via ANUHub.
Referencing Requirements
Accepted academic practice for referencing sources that you use in presentations can be found via the links on the Wattle site, under the file named “ANU and College Policies, Program Information, Student Support Services and Assessment”. Alternatively, you can seek help through the Students Learning Development website.Returning Assignments
Please see the relevant assessment task details above.
Extensions and Penalties
Extensions and late submission of assessment pieces are covered by the Student Assessment (Coursework) Policy and Procedure The Course Convener may grant extensions for assessment pieces that are not examinations or take-home examinations. If you need an extension, you must request an extension in writing on or before the due date. If you have documented and appropriate medical evidence that demonstrates you were not able to request an extension on or before the due date, you may be able to request it after the due date.Resubmission of Assignments
Unless specified otherwise in the assessment requirements, resubmissions are permitted up until the due date and time, but not allowed afterward.
Any resubmission done after the specified submission date and time will be considered a late submission and the listed penalty conditions will apply.
Privacy Notice
The ANU has made a number of third party, online, databases available for students to use. Use of each online database is conditional on student end users first agreeing to the database licensor’s terms of service and/or privacy policy. Students should read these carefully. In some cases student end users will be required to register an account with the database licensor and submit personal information, including their: first name; last name; ANU email address; and other information. In cases where student end users are asked to submit ‘content’ to a database, such as an assignment or short answers, the database licensor may only use the student’s ‘content’ in accordance with the terms of service — including any (copyright) licence the student grants to the database licensor. Any personal information or content a student submits may be stored by the licensor, potentially offshore, and will be used to process the database service in accordance with the licensors terms of service and/or privacy policy. If any student chooses not to agree to the database licensor’s terms of service or privacy policy, the student will not be able to access and use the database. In these circumstances students should contact their lecturer to enquire about alternative arrangements that are available.Distribution of grades policy
Academic Quality Assurance Committee monitors the performance of students, including attrition, further study and employment rates and grade distribution, and College reports on quality assurance processes for assessment activities, including alignment with national and international disciplinary and interdisciplinary standards, as well as qualification type learning outcomes. Since first semester 1994, ANU uses a grading scale for all courses. This grading scale is used by all academic areas of the University.Support for students
The University offers students support through several different services. You may contact the services listed below directly or seek advice from your Course Convener, Student Administrators, or your College and Course representatives (if applicable).
- ANU Health, safety & wellbeing for medical services, counselling, mental health and spiritual support
- ANU Access and inclusion for students with a disability or ongoing or chronic illness
- ANU Dean of Students for confidential, impartial advice and help to resolve problems between students and the academic or administrative areas of the University
- ANU Academic Skills and Learning Centre supports you make your own decisions about how you learn and manage your workload.
- ANU Counselling Centre promotes, supports and enhances mental health and wellbeing within the University student community.
- ANUSA supports and represents all ANU students
Convener
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Research Interests
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Dr Nabila Nisha
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