• Offered by Research School of Management
  • ANU College ANU College of Business and Economics
  • Course subject Marketing
  • Areas of interest Marketing
  • Academic career UGRD
  • Mode of delivery In Person
  • Offered in First Semester 2021
    Second Semester 2021
    See Future Offerings

The course introduces the principles and practice of marketing. Topics include the role of marketing and its organisational context; the marketing environment; market segmentation and target markets; marketing information, research and analysis; industry analysis, buyer behaviour in the consumer and business organisations, and decision making under conditions of high uncertainty and ambiguity.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

  1. Define, explain and illustrate marketing concepts, including the marketing mix, and their application to profit oriented and non-profit organisations
  2. Explain and illustrate how marketing is integrated with other functional areas of business
  3. Explain and illustrate the need for a marketing orientation in a competitive business environment
  4. Identify and analyse problems, and then make recommendations for practical implementation, using live case studies and theory
  5. Apply marketing concepts, illustrating the importance of major marketing decisions
  6. Communicate effectively, individually and in teams, in oral presentation and written forms using the concepts and terminology of the marketing discipline

Other Information

Indicative Assessment

  1. Typical assessment may include, but is not restricted to: exams, assignments, quizzes, presentations and other assessment as appropriate. Further details will be made available via the Class Summary. (100) [LO 1,2,3,4,5,6]

The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.

Workload

Students taking this course are expected to commit 130 hours to completing the work. This will include in class, online and self directed study across the semester, with an average of 10 hours per week, and some peak periods involving participation, video watching, course reading, research, writing and assignment work.

Inherent Requirements

Not applicable

Prescribed Texts

Information about the prescribed textbook (if any) will be made available via the Class Summary.

Minors

Fees

Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
3
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

Units EFTSL
6.00 0.12500
Note: Please note that fee information is for current year only.

Offerings, Dates and Class Summary Links

The list of offerings for future years is indicative only.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.

First Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
3644 22 Feb 2021 01 Mar 2021 31 Mar 2021 28 May 2021 In Person N/A

Second Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
7275 26 Jul 2021 02 Aug 2021 31 Aug 2021 29 Oct 2021 In Person N/A

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