• Class Number 3145
  • Term Code 3630
  • Class Info
  • Unit Value 6 units
  • Mode of Delivery In Person
  • COURSE CONVENER
    • Dr Toni Eagar
  • Class Dates
  • Class Start Date 23/02/2026
  • Class End Date 29/05/2026
  • Census Date 31/03/2026
  • Last Date to Enrol 02/03/2026
SELT Survey Results

The course will provide a theoretical account of consumption as a (mainly) cultural activity: consumers interact with each other, with the market, and socio-cultural institutions by means of consumption acts and activities. Through consumption, consumers express their identity and contribute to the development and change of marketplaces and popular culture. As such, consumption can be seen as both a collective, aggregate cultural phenomenon and an individual, subjective activity to satisfy needs and wants. The course will review consumer culture and consumer behaviour theories in order to understand these alternative viewpoints and their successful implementation by marketers.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

  1. Identify relevant consumer culture and consumer behaviour theories;
  2. Examine relevant theories in individual, marketplace and cultural contexts;
  3. Relate the consumption experiences of others to relevant consumer culture and consumer behaviour theories;
  4. Critique relevant consumer culture and consumer behaviour theories in the individual, marketplace and cultural contexts;
  5. Demonstrate the use of evidence and theory in marketing strategies and tactics; and
  6. Report a personal reflection on consumption experiences.

Research-Led Teaching

This course aims to give students the thrill of discovery by offering a balance of theoretical background and practical exposure. To that end, the approach in this course is to incorporate marketing-related examples, trends and developments that derive from academic research but with a focus on the latest in knowledge and practice.

This course will be taught in-person only, supported by materials in Canvas.

Field Trips

There are no field trips.

Additional Course Costs

There are no additional class costs.

Examination Material or equipment

Not applicable.

Required Resources

Consumer Behaviour: Buying, having, being

   Author: Solomon, Previte, Russell-Bennett and Payne

   Publisher: Pearson

   Edition: 5th

   Availability: 

A

See Canvas.

Staff Feedback

Students will be given feedback in the following forms in this course:

  • Grading rubrics
  • written comments
  • verbal comments
  • feedback to whole class, groups, individuals, focus group etc

Student Feedback

ANU is committed to the demonstration of educational excellence and regularly seeks feedback from students. Students are encouraged to offer feedback directly to their Course Convener or through their College and Course representatives (if applicable). Feedback can also be provided to Course Conveners and teachers via the Student Experience of Learning & Teaching (SELT) feedback program. SELT surveys are confidential and also provide the Colleges and ANU Executive with opportunities to recognise excellent teaching, and opportunities for improvement.

Other Information

Support of students: The University offers a number of support services for students. Information on these is available online from http://students.anu.edu.au/studentlife/.

Class Schedule

Week/Session Summary of Activities Assessment
1 Foundations of Consumer Behaviour Reading: Ch 1, 2
2 Perception
Reading: Ch 3Assessment 1: Quiz 1 due by 23:59 on FridayAssessment 2: Consumption activities due in tutorial
3 Learning and Memory
Reading: Ch 4Assessment 1: Quiz 2 due by 23:59 on FridayAssessment 2: Consumption activities due in tutorialAssessment 3: Group presentation due in tutorial (if so scheduled)
4 Personality / Motivation Reading: Ch 5, 6Assessment 1: Quiz 3 due by 23:59 on FridayAssessment 2: Consumption activities due in tutorialAssessment 3: Group presentation due in tutorial (if so scheduled)Optional Assessment: Practice Consumption Journal Entry due Friday 20 March @ 23:59
5 Values / The Self Reading: Ch 6, 7Assessment 1: Quiz 4 due by 23:59 on FridayAssessment 2: Consumption activities due in tutorialAssessment 3: Group presentation due in tutorial (if so scheduled)
6 Groups and Social Influence Reading: Ch 11Assessment 1: Quiz 5 due by 23:59 on FridayAssessment 2: Consumption activities due in tutorialAssessment 3: Group presentation due in tutorial (if so scheduled)Assessment 4: Consumption Journal (Thursday @ 23:59pm)
7 Subcultures: Ethnicity, Religion and Age Reading: Ch 12Assessment 1: Quiz 6 due by 23:59 on FridayAssessment 2: Consumption activities due in tutorialAssessment 3: Group presentation due in tutorial (if so scheduled)
8 Subcultures: Lifestyle, Income and Social Class Reading: Ch 13Assessment 1: Quiz 7 due by 23:59 on FridayAssessment 2: Consumption activities due in tutorialAssessment 3: Group presentation due in tutorial (if so scheduled)
9 The Culture of Consumption Reading: Ch 14Assessment 1: Quiz 8 due by 23:59 on FridayAssessment 2: Consumption activities due in tutorialAssessment 3: Group presentation due in tutorial (if so scheduled)
10 Attitudes and Attitude Change Reading: Ch 8Assessment 1: Quiz 9 due by 23:59 on FridayAssessment 2: Consumption activities due in tutorialAssessment 3: Group presentation due in tutorial (if so scheduled)
11 Individual Decision Making
Reading: Ch 9Assessment 1: Quiz 10 due by 23:59 on FridayAssessment 2: Consumption activities due in tutorialAssessment 3: Group presentation due in tutorial (if so scheduled)
12 Buying Reading: Ch 10Assessment 1: Quiz 11 due by 23:59 on FridayAssessment 2: Consumption activities due in tutorialAssessment 3: Group presentation due in tutorial (if so scheduled)
13 No teaching / End of semester examination period Assessment 1: Quiz 12 due by 23:59 on Friday 5 JuneAssessment 5: ExaminationPart A: Consumer Profile due on Thursday 4 June 2026 @ 23:59.Part B: Oral interview - interviews to be booked for during the examination period.

Tutorial Registration

ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, then self-allocate to small teaching activities / tutorials so they can better plan their time. Find out more on the Timetable webpage.

This course has tutorials or tutorial-like teaching activities.

Assessment Summary

Assessment task Value Due Date Return of assessment Learning Outcomes
Quizzes (Individual - 10%) 10 % * * 1,2
Consumption Activities (Individual - 10%) 10 % * * 1,2,3,4
Activity Presentations (Group - 10%) 10 % * * 2,3,4,5
Consumption Journal (Individual - 30%) 30 % 02/04/2026 20/04/2026 6
Examination (Individual - 40%) 40 % 04/06/2026 02/07/2026 1,2,3,4,5,6

* If the Due Date and Return of Assessment date are blank, see the Assessment Tab for specific Assessment Task details

Policies

ANU has educational policies, procedures and guidelines , which are designed to ensure that staff and students are aware of the University’s academic standards, and implement them. Students are expected to have read the Academic Integrity Rule before the commencement of their course. Other key policies and guidelines include:

Assessment Requirements

The ANU is using Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. For additional information regarding Turnitin please visit the Academic Skills website. In rare cases where online submission using Turnitin software is not technically possible; or where not using Turnitin software has been justified by the Course Convener and approved by the Associate Dean (Education) on the basis of the teaching model being employed; students shall submit assessment online via ‘Canvas’ outside of Turnitin, or failing that in hard copy, or through a combination of submission methods as approved by the Associate Dean (Education). The submission method is detailed below.

Moderation of Assessment

Marks that are allocated during Semester are to be considered provisional until formalised by the College examiners meeting at the end of each Semester. If appropriate, some moderation of marks might be applied prior to final results being released.

Participation

Participation is expected in all classes and assessments. Lectures will be recorded and available through Canvas. Tutorials will all be taught in-person.

Attendance at seminars, lectures and tutorials, while not compulsory, is expected in line with "Code of Practice for Teaching and Learning," Clause 2 paragraph (b). Where students will not be able to attend a seminar, lecture and tutorial, they should advise the Convenor and discuss how to address the learning materials instead.

Examination(s)

Final Examination will be completed in two parts:

Part A: A take-home written exam due: Thursday, 4th June @ 23:59.

Part B: An 12 minute interactive oral interview completed online. Due: in allocated time slots during the examination period (9-19th June 2026). Students will have the opportunity to select their allocated time.

Assessment Task 1

Value: 10 %
Learning Outcomes: 1,2

Quizzes (Individual - 10%)

Learning Objectives: 1, 2

Weighting: 10%

Type: Individual

Description: The quizzes cover the basic concepts covered in the course and are designed to encourage students to keep up to date with the coursework in this subject. As each week's material operates as a discrete topic, it is important to keep up.

Content: Lecture and textbook material for each week.

Completion: Students will complete weekly online quizzes through Canvas. Each quiz is composed of 5 multiple-choice questions based on text book and lecture material. Each quiz is worth 1 mark, and the best 10 of 12 will count towards your final grade. Once you start the quiz, you will have 10 minutes to complete it.

Quizzes will be available from the end of the weekly lecture.

Due Date: Weekly, Friday @ 23:59 of the week following, i.e. Week 1 quiz is due Friday of Week 2.

Late Submission: No late submissions accepted, and you will receive a grade of 0.

  • You can submit an Extenuating Circumstances Application at the end of the semester if you have missed more than 2 quizzes, showing evidence that supports your application.
  • If there is an IT issue during the period you are completing the quiz, please log a job with the ANU Service Desk AND send an email to the course coordinator detailing the problems experienced. If IT confirms there was an issue, special consideration conditions will be applied.

Feedback: Quiz results are released immediately once the quiz window for submission has closed. Feedback for Quizzes 1, 2, 3 and 4 will therefore be released by 31 March.

Grade and Moderation: The top 10 quiz results (equally weighted) will be used to assess the grade; students can miss 2 quizzes without any penalty to their mark in this assessment.

Assessment Task 2

Value: 10 %
Learning Outcomes: 1,2,3,4

Consumption Activities (Individual - 10%)

Learning Objectives: 1,2,3,4

Weighting: 10%

Type: Individual

Purpose: This task is designed to expose students to numerous theories of consumption and consider how these affect marketing practice. These are designed to be fun and interactive ways to connect students' own consumption and behaviour to the concepts and theories presented in the course. The answers provided in these activities will form the basis for Assessment Task 3.

Description: Students must complete at least 10 of the 11 activities throughout the semester (the best 10 will be counted). In tutorials, students will be required to complete set tasks (both individual and group, depending on the requirements for that week's activity) and answer activity questions, followed by a class discussion. Students must show active input into task completion through sharing preparation work, discussing ideas, and completing answers to the questions. See the assignment brief on Canvas for the list of activities and associated topics.

Marking Criteria: See Assignment Brief on Canvas from two weeks prior to Week 1 of the semester.

Completion:

  1. Attend the designated tutorial time. If unable to attend, please contact the course convenor and your tutor to arrange either an alternate tutorial time to attend or an alternate assessment task. This is only needed if you cannot attend more than one class.
  2. Complete the requirements for each activity, demonstrating active engagement with the group and the class.
  3. Submit required materials to the tutorial forum on Canvas by the end of class.

Late Submission: No late submissions are accepted and will receive a grade of 0. If you miss more than one tutorial, you can submit an Extenuating Circumstances Application at the end of the semester, including evidence to support your application.

Feedback:

  • Up to 10 working days after the tutorial.
  • Further feedback can be provided in tutorials, via email or in consultation upon request.

Assessment Task 3

Value: 10 %
Learning Outcomes: 2,3,4,5

Activity Presentations (Group - 10%)

Learning Objectives: 2,3,4,5

Weighting: 10%

Type: Group (2-3 members)

Description: Each group will be allocated one topic to present in their tutorial during the semester. This provides students with the opportunity to engage in specific consumer behaviour theories through gathering and synthesising different forms of evidence, and relate this to consumption experiences and marketing strategies. Specifically, these presentations are designed to connect the previous week's answers to the Consumption Activities to the Consumer Behaviour concept or theory. The presentation is designed to provide an in-depth understanding of the theory, how it is applied to understanding consumers and how this then influences the marketing strategies or tactics implemented.

Marking Criteria: See Assignment Brief on Canvas, available from two weeks prior to Week 1 of the semester.

Completion: Each group is required to do ONE presentation, the focal Consumer Behaviour concept and Consumption Activity answers will be made available one week prior to the presentation. Topic selections will be done in the tutorial of Week 2, only one group per topic is allowed.

  1. Presentations are 5 - 8 minutes in length. Presentations will be cut-off at 8 minutes and grades based on content presented to that point.
  2. Content:
  3. Provide an overview of the concept, including a definition and identification of its components.
  4. Summarise / Thematise Consumer Activity answers based on the concept.
  5. Identify implications / conclusions for marketing tactics and practice.
  6. See Canvas for the schedule of topics / Consumption Activities.
  7. One member of the group must upload their presentation slides and a summary of evidence document, including a statement as to how AI was used, to Canvas prior to the start of class. See the Assignment Brief on Canvas for more information.

Use of Artificial Intelligence (AI): Use of AI is rapidly growing in all sectors, particularly the use of Large Language Models, of which there are many proprietary brands. In this course, students may choose to use or to not use AI tools. In any case where AI tools are used, the student must do so in a way that is consistent with the ANU Academic Integrity principles for use of GenAI , as well as accurately cite and reference what tools were used, and advise in an appendix how they used the tool. Guidance on how to do this appropriately is provided in the assessment requirements on the course Canvas page, and the ANU provides further broad guidance in the ANU Gen AI LibGuide. As part of handling a potential breach of academic integrity, students are reminded that they may be requested to meet with the Convenor to discuss any assessment submission, including responding to questions on the content of submissions and on their understanding of the course concepts assessed by the submission.

Group Management: Groups will be formed in Week 2 by self-selection into groups of 2-3 students, based depending on the availability of topics and the number of students in a tutorial. Students who do not form into a team by the end of week 2 will be allocated into a team by the tutor. Students will remain in the same groups throughout the semester. 

The ANU expect groups to manage themselves and work collaboratively with equal contribution from each member towards the successful completion of the project. The ANU may give members in a group different marks for the assessments submitted by the group, if member/s have not contributed equally. For this purpose, groups should keep records of interactions and all documents. To resolve any group conflicts, groups should initially approach the tutor for assistance in managing any conflict or workload or to seek other advice. The tutor may recommend that the group approach the lecturer for further intervention.

Late Submission: No late submissions are accepted and will receive a grade of 0. Any request for alternative arrangements must be negotiated with the course convenor.

Assessment: Group-based. However, differential grades may be awarded between individual group members if evidence of non-participation or effort is provided to the tutor and course convenor. Presentations will be video recorded, which will enable later validation and verification of the assessment if required (in accordance with point 7 in the ANU Student Assessment (Coursework) policy.

Feedback:

  • Up to 10 working days after the presentation.
  • Activity Presentation feedback will be provided via Canvas assignment comments and rubric.
  • Further feedback can be provided in tutorials, via email or in consultation upon request.

Assessment Task 4

Value: 30 %
Due Date: 02/04/2026
Return of Assessment: 20/04/2026
Learning Outcomes: 6

Consumption Journal (Individual - 30%)

Learning Objectives: 6

Weighting: 30%

Type: Individual

Description: This assessment requires students to reflect on and document, in as much detail as possible, their own consumption experiences. The purpose of this is to get students to understand the what, how, where, when, why and who of their own consumption. This information will then form the basis for Assessment Task 5, where Consumption Journals will be redistributed between students, and you will then have to understand the influences on someone else's consumption experiences.

Content: Students individually prepare a Consumption Journal composed of:

  1. An Individual Overview page
  2. Three entries (each a max of 550 words). Words in excess of this limit will not be graded.

More information is available in the Assignment Brief on Canvas from two weeks prior to Week 1 of the semester.

Due date: Thursday Week 6 @ 23:59

Submission: Canvas

Marking Criteria: See the Assignment Brief on Canvas from two weeks prior to Week 1 of the semester.

Late Submission: Late submissions without a pre-approved extension are penalised at the rate of 5% of the possible marks available per working day or part thereof. Late submission of assessment tasks is not accepted after 10 working days after the due date.

Feedback:

  • Up to 10 working days after submission.
  • Feedback will be provided via Canvas using the rubric and notes. The final grade will only appear in the Canvas gradebook.
  • Further feedback can be provided via email or in consultation upon request.

Note: Consumption Journals will form the basis for the Examination (see Assessment Task 5 for more information). The allocation of Consumption Journals for the Examination task is random within grade bands, i.e. if you received an HD for your journal, you will receive a journal that was awarded an HD to analyse; the same applies to Distinction and Credit levels. Pass and Failed journals will be allocated a Credit-level journal.

Use of Artificial Intelligence (AI): The use of AI, such as ChatGPT, to generate consumption journal experiences is discouraged. Based on past experience, AI is exceedingly bad at writing about personal experiences, feelings and behaviours. Use of AI is rapidly growing in all sectors, particularly the use of Large Language Models, of which there are many proprietary brands. In this course, students may choose to use or to not use AI tools. In any case where AI tools are used, the student must do so in a way that is consistent with the ANU Academic Integrity principles for use of GenAI, as well as accurately cite and reference what tools were used, and advise in an appendix how they used the tool. Guidance on how to do this appropriately is provided in the assessment requirements on the course Canvas page, and the ANU provides further broad guidance in the ANU Gen AI LibGuide. As part of handling a potential breach of academic integrity, students are reminded that they may be requested to meet with the Convenor to discuss any assessment submission, including responding to questions on the content of submissions and on their understanding of the submission requirements assessed by the submission.

Assessment Task 5

Value: 40 %
Due Date: 04/06/2026
Return of Assessment: 02/07/2026
Learning Outcomes: 1,2,3,4,5,6

Examination (Individual - 40%)

Learning Objectives: 1,2,3,4,5,6

Weighting: 40%

Type: Individual

Overview: The purpose of this assessment task is to determine students' ability to apply consumer behaviour theories in identifying and applying relevant theories to another person's consumption behaviour. This assessment task is completed in two parts. The first part is to analyse an allocated Consumption Journal and prepare ONE Consumer Profile Powerpoint slide that will form the basis for the second part, the Oral Interview.

Description: You will have a total of 12 minutes in conversation with a tutor to discuss and explain your analysis procedure and findings that are presented in your Consumer Profile. This offers you the opportunity to demonstrate your analysis process, use of evidence and application of theories / concepts in developing the Consumer Profile. The conversation will also cover your understanding of consumer behaviour concepts and theories, and what these mean for marketing practice.

Notes:

  1. The allocation of Consumption Journals is random within grade bands, i.e. if you received an HD for your journal, you will receive a journal that was awarded an HD to analyse. Pass and Failed journals will be allocated a Credit-level journal. To pass the examination, you must base your Consumer Profile and Oral Interview on the Consumption Journal you are allocated.
  2. This assessment item is a closed book, language translation tools cannot be used, your face must be visible and your voice audible (meaning your internet connection, camera and microphone must be functioning and turned on for the duration. You will need your student card to verify your identity at the start of the Interview. Interviews will be video recorded, which will enable later validation and verification of the assessment if required (in accordance with point 7 in the ANU Student Assessment (Coursework) policy).

Marking Criteria: See Assignment Brief on Canvas from two weeks prior to Week 1 of the semester.

Due date:

  • Part A Consumer Profile: Consumer Profile Slide and Summary of Evidence to be uploaded to Canvas Thursday 4 June @ 23:59
  • Part B Oral Interview: 12-minute Zoom interview in a selected time slot during the exam period. Note that 12 minutes is the maximum allowed time, no answers are allowed after the time has lapsed.

Submission: Canvas and Zoom

Late Submission:

  • Non-submission of Part A will mean that you will not be able to complete Part B and will receive a mark of 0 (zero) for the assessment task. If you require an extension for Part A you will need to submit an Extenuating Circumstances Application.
  • Late attendance at your scheduled Oral Interview time slot will reduce the available time for your assessment.
  • Non-attendance at your scheduled time slot for your Oral Interview will result in a grade of 0 (zero) for the assessment task.
  • If you cannot complete either part of the examination, you will need to submit an Extenuating Circumstances Application.
  • Return of Assessment: After release of final grades.

Academic Integrity

Academic integrity is a core part of the ANU culture as a community of scholars. The University’s students are an integral part of that community. The academic integrity principle commits all students to engage in academic work in ways that are consistent with, and actively support, academic integrity, and to uphold this commitment by behaving honestly, responsibly and ethically, and with respect and fairness, in scholarly practice.


The University expects all staff and students to be familiar with the academic integrity principle, the Academic Integrity Rule 2021, the Policy: Student Academic Integrity and Procedure: Student Academic Integrity, and to uphold high standards of academic integrity to ensure the quality and value of our qualifications.


The Academic Integrity Rule 2021 is a legal document that the University uses to promote academic integrity, and manage breaches of the academic integrity principle. The Policy and Procedure support the Rule by outlining overarching principles, responsibilities and processes. The Academic Integrity Rule 2021 commences on 1 December 2021 and applies to courses commencing on or after that date, as well as to research conduct occurring on or after that date. Prior to this, the Academic Misconduct Rule 2015 applies.

 

The University commits to assisting all students to understand how to engage in academic work in ways that are consistent with, and actively support academic integrity. All coursework students must complete the online Academic Integrity Module (Epigeum), and Higher Degree Research (HDR) students are required to complete research integrity training. The Academic Integrity website provides information about services available to assist students with their assignments, examinations and other learning activities, as well as understanding and upholding academic integrity.

Online Submission

You will be required to electronically sign a declaration as part of the submission of your assignment. Please keep a copy of the assignment for your records. Unless an exemption has been approved by the Associate Dean (Education) submission must be through Turnitin.

Hardcopy Submission

For some forms of assessment (hand written assignments, art works, laboratory notes, etc.) hard copy submission is appropriate when approved by the Associate Dean (Education). Hard copy submissions must utilise the Assignment Cover Sheet. Please keep a copy of tasks completed for your records.

Late Submission

Individual assessment tasks may or may not allow for late submission. Policy regarding late submission is detailed below:

  • Late submission not permitted. If submission of assessment tasks without an extension after the due date is not permitted, a mark of 0 will be awarded.
  • Late submission permitted. Late submission of assessment tasks without an extension are penalised at the rate of 5% of the possible marks available per working day or part thereof. Late submission of assessment tasks is not accepted after 10 working days after the due date, or on or after the date specified in the course outline for the return of the assessment item. Late submission is not accepted for take-home examinations.


Quizzes, Activity Presentations and Examination: No submission of an assessment task is permitted without an approved extension after the due date. If an assessment task is not submitted by the due date, a mark of 0 will be awarded.

Consumption Activities: Students can request to attend an alternate tutorial time by contacting the course convenor and their tutor prior to their allocated time. If more than one tutorial is to be missed, contact the course convenor for an alternate activity to be allocated.

Consumption Journal: Late submission of assessment tasks without an extension is penalised at the rate of 5% of the possible marks available per working day or part thereof. Late submission of assessment tasks is not accepted after 10 working days after the due date.


All requests for Assessment Adjustment (including Requests for Extension and for Consideration of Extenuating Circumstances) should be submitted via ANUHub .

Referencing Requirements

The Academic Skills website has information to assist you with your writing and assessments. The website includes information about Academic Integrity including referencing requirements for different disciplines. There is also information on Plagiarism and different ways to use source material. Any use of artificial intelligence must be properly referenced. Failure to properly cite use of Generative AI will be considered a breach of academic integrity.

Returning Assignments

Please see relevant assessment task details above.

Extensions and Penalties

Extensions and late submission of assessment pieces are covered by the Student Assessment (Coursework) Policy and Procedure. Extensions may be granted for assessment pieces that are not examinations or take-home examinations. If you need an extension, you must request an extension in writing on or before the due date. If you have documented and appropriate medical evidence that demonstrates you were not able to request an extension on or before the due date, you may be able to request it after the due date.

Resubmission of Assignments

Unless specified otherwise in the assignment requirements, resubmissions are permitted up until the due date and time, but not allowed afterwards.

Privacy Notice

The ANU has made a number of third party, online, databases available for students to use. Use of each online database is conditional on student end users first agreeing to the database licensor’s terms of service and/or privacy policy. Students should read these carefully. In some cases student end users will be required to register an account with the database licensor and submit personal information, including their: first name; last name; ANU email address; and other information.
In cases where student end users are asked to submit ‘content’ to a database, such as an assignment or short answers, the database licensor may only use the student’s ‘content’ in accordance with the terms of service – including any (copyright) licence the student grants to the database licensor. Any personal information or content a student submits may be stored by the licensor, potentially offshore, and will be used to process the database service in accordance with the licensors terms of service and/or privacy policy.
If any student chooses not to agree to the database licensor’s terms of service or privacy policy, the student will not be able to access and use the database. In these circumstances students should contact their lecturer to enquire about alternative arrangements that are available.

Distribution of grades policy

Academic Quality Assurance Committee monitors the performance of students, including attrition, further study and employment rates and grade distribution, and College reports on quality assurance processes for assessment activities, including alignment with national and international disciplinary and interdisciplinary standards, as well as qualification type learning outcomes.

Since first semester 1994, ANU uses a grading scale for all courses. This grading scale is used by all academic areas of the University.

Support for students

The University offers students support through several different services. You may contact the services listed below directly or seek advice from your Course Convener, Student Administrators, or your College and Course representatives (if applicable).

  • ANU Health, safety & wellbeing for medical services, counselling, mental health and spiritual support
  • ANU Accessibility for students with a disability or ongoing or chronic illness
  • ANU Dean of Students for confidential, impartial advice and help to resolve problems between students and the academic or administrative areas of the University
  • ANU Academic Skills supports you make your own decisions about how you learn and manage your workload.
  • ANU Counselling promotes, supports and enhances mental health and wellbeing within the University student community.
  • ANUSA supports and represents all ANU students
Dr Toni Eagar
6125 8579
MKTG7050.rsm@anu.edu.au

Research Interests


  • Consumer behaviour
  • Celebrity and human branding
  • Online and social media marketing
  • Consumption communities
  • Space and place in the digital and real worlds
  • Qualitative methods

Dr Toni Eagar

Tuesday 14:00 16:00

Responsible Officer: Registrar, Student Administration / Page Contact: Website Administrator / Frequently Asked Questions