This course involves on-campus teaching. For students not on campus, there will be a remote option in Sem 1. See Class Summary or Wattle for details.
The course will provide a theoretical account of consumption as a (mainly) cultural activity: consumers interact with each other, with the market, and socio-cultural institutions by means of consumption acts and activities. Through consumption, consumers express their identity and contribute to the development and change of marketplaces and popular culture. As such, consumption can be seen as both a collective, aggregate cultural phenomenon and an individual, subjective activity to satisfy needs and wants. The course will review consumer culture and consumer behaviour theories in order to understand these alternative viewpoints and their successful implementation by marketers.
Upon successful completion, students will have the knowledge and skills to:
- Identify relevant consumer culture and consumer behaviour theories;
- Examine relevant theories in individual, marketplace and cultural contexts;
- Relate the consumption experiences of others to relevant consumer culture and consumer behaviour theories;
- Critique relevant consumer culture and consumer behaviour theories in the individual, marketplace and cultural contexts;
- Demonstrate the use of evidence and theory in marketing strategies and tactics; and
- Report a personal reflection on consumption experiences.
- Typical assessments may include, but is not restricted to: in-class exercises, written and oral assignments, quizzes, examinations, group project tasks, oral presentation, and other assessment deemed appropriate to show attainment of the learning outcomes set for the course. Further details will be made available via the Class Summary. (100) [LO 1,2,3,4,5,6]
The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.
Students taking this course are expected to commit 130 hours to completing the work. For semester length offerings this will typically include 3 hours per week in class and at least 7 hours a week on average (excluding non-teaching weeks) on course reading, research, writing and assessment work.
This course has no inherent requirements.
Requisite and Incompatibility
Information about the prescribed textbook (if any) will be made available via the Class Summary.
Additional information about indicative readings (if any) will be made available via the Class Summary.
Knowledge of consumption within marketing
Tuition fees are for the academic year indicated at the top of the page.
Commonwealth Support (CSP) Students
If you have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). More information about your student contribution amount for each course at Fees.
- Student Contribution Band:
- Unit value:
- 6 units
If you are a domestic graduate coursework student with a Domestic Tuition Fee (DTF) place or international student you will be required to pay course tuition fees (see below). Course tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
Where there is a unit range displayed for this course, not all unit options below may be available.
Offerings, Dates and Class Summary Links
ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, then self-allocate to small teaching activities / tutorials so they can better plan their time. Find out more on the Timetable webpage.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.
|Class number||Class start date||Last day to enrol||Census date||Class end date||Mode Of Delivery||Class Summary|
|3539||19 Feb 2024||26 Feb 2024||31 Mar 2024||24 May 2024||In Person||N/A|