• Offered by Research School of Management
  • ANU College ANU College of Business and Economics
  • Classification Transitional
  • Course subject Marketing
  • Areas of interest Marketing
  • Academic career PGRD
  • Course convener
    • Dr Toni Eagar
  • Mode of delivery In Person
  • Offered in First Semester 2019
    See Future Offerings

An understanding of the needs and behaviours of consumers is an intrinsic component of the development and implementation of successful marketing actions. Specific topics address the consumer decision process, internal and external influences on consumer behaviour. This forms the basis for all areas of marketing including marketing strategy, research and communication. This course will cover individual decision making and the environmental influences on consumption.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

  1. Identify the major influences in consumer behaviour
  2. Distinguish between different consumer behaviour influences and their relationships
  3. Establish the relevance of consumer behaviour theories and concepts to marketing decisions
  4. Implement appropriate combinations of theories and concepts
  5. Recognise social and ethical implications of marketing actions on consumer behaviour
  6. Generate marketing solutions in applied settings based on theoretical and empirical evidence

Other Information

Indicative Assessment

  1. Weekly Activities (5%) (5) [LO null]
  2. Weekly Activities (5%) (5) [LO null]
  3. Concept Map (10% Map + 10% reflection) (10) [LO null]
  4. Quiz (2 x 10%) (10) [LO null]
  5. Using Stuff — video (5%) S: Quiz (10%) (5) [LO null]
  6. Using Stuff- report (30% + Oral defence — individual - 5%) (30) [LO null]

The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.

Workload

The average student workload for this course is 10 hours per week. For on-campus students this includes time spent in scheduled classes and self-directed study time. For on-line students this includes time spent reading, researching, studying and participating in on-line activities.

Inherent Requirements

Not applicable

Requisite and Incompatibility

To enrol in this course you must have previously completed MKTG7260.

Prescribed Texts

Schiffman, L. e al (2014). Consumer Behaviour, 6th Ed., Pearson, Frenchs Forest

Assumed Knowledge

Knowledge of consumption within marketing

Specialisations

Fees

Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
3
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

Units EFTSL
6.00 0.12500
Domestic fee paying students
Year Fee
2019 $4320
International fee paying students
Year Fee
2019 $5700
Note: Please note that fee information is for current year only.

Offerings and Dates

The list of offerings for future years is indicative only

First Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
2634 25 Feb 2019 04 Mar 2019 31 Mar 2019 31 May 2019 In Person View

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