Move beyond your first degree and into the world of customer-informed decision making. Studying marketing brings you closer to the audience and understanding their needs, wants and desires that let you make your organisation that much more effective in meeting market demands.

The Master of Marketing Management is designed for students with or without a business background who want to expand their roles in their organisations beyond their original qualifications. Through a focused depth of study in marketing, and broader management courses, students develop evidence-based decision-making skills to guide consumer-informed interventions within their organisations. By focusing on the needs of the market and listening to the key audiences, marketers can guide organisational strategy, tactical implementations and strategic outcomes for more effective interventions.

The Master of Marketing Management coursework offers opportunities for skill-based pathways in learning marketing as a trade skill, work-integrated learning, and applied theory in practice to prepare graduates for careers in business, government and the not-for-profit sector. Further details can be found in the Employment Opportunities section.