- Code MKTG3023
- Unit Value 6 units
- Offered by Research School of Management
- ANU College ANU College of Business and Economics
- Course subject Marketing
- Areas of interest Marketing
- Academic career UGRD
- Andrew Hughes
- Mode of delivery In Person
First Semester 2014
See Future Offerings
This course integrates previous studies in marketing into the strategic context of the organisation. Specific topics include strategic marketing models; the internal and external context in which marketing occurs; integrating marketing strategy with business goals, factors that impact on the effective development and implementation of marketing strategies and the management and implementation of marketing strategy in business-to-business and consumer markets.
Upon successful completion, students will have the knowledge and skills to:
Upon successful completion of the requirements for this course, students will be able to:
- engage in group based decision making activities including collaborative reporting and accepting joint responsibility;
- engage in strategic thinking including projecting future outcomes, setting goals, and reflecting on the implementation process to reach those goals;
- integrate marketing theory, prior practice and prior learning into the strategic marketing environment; and,
- communicate effectively in oral and written forms about marketing strategy using appropriate concepts, logic and rhetorical conventions.
See the course outline on the College courses page. Outlines are uploaded as they become available.
A marketing strategy online stimulation. Students compete in teams to manage the marketing tactics of a firm over an 8 year period.
- Group learning portfolio (40%)
- Individual learning portfolio (30%)
- Final exam (30%)
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At least three contact hours per week.
Requisite and Incompatibility
Tuition fees are for the academic year indicated at the top of the page.
If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Students continuing in their current program of study will have their tuition fees indexed annually from the year in which you commenced your program. Further information for domestic and international students about tuition and other fees can be found at Fees.
- Student Contribution Band:
- Unit value:
- 6 units
If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees. Where there is a unit range displayed for this course, not all unit options below may be available.
- Domestic fee paying students
- International fee paying students
Offerings, Dates and Class Summary Links
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.
|Class number||Class start date||Last day to enrol||Census date||Class end date||Mode Of Delivery||Class Summary|
|4054||17 Feb 2014||07 Mar 2014||31 Mar 2014||30 May 2014||In Person||N/A|