• Offered by Research School of Management
  • ANU College ANU College of Business and Economics
  • Course subject Marketing
  • Areas of interest Marketing
  • Academic career UGRD
  • Course convener
    • Dr Andrew Hughes
    • Dr Songting Dong
  • Mode of delivery In Person
  • Offered in First Semester 2015
    See Future Offerings

This course integrates previous studies in marketing into the strategic context of the organisation. Specific topics include strategic marketing models; the internal and external context in which marketing occurs; integrating marketing strategy with business goals, factors that impact on the effective development and implementation of marketing strategies and the management and implementation of marketing strategy in business-to-business and consumer markets.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

Upon successful completion of the requirements for this course, students will be able to:

  1. engage in group based decision making activities including collaborative reporting and accepting joint responsibility;
  2. engage in strategic thinking including projecting future outcomes, setting goals, and reflecting on the implementation process to reach those goals;
  3. integrate marketing theory, prior practice and prior learning into the strategic marketing environment; and,
  4. communicate effectively in oral and written forms about marketing strategy using appropriate concepts, logic and rhetorical conventions.

Other Information

 See the course outline on the College courses page. Outlines are uploaded as they become available. 

Indicative Assessment

See the course outline on the College courses page for the indicative assessment.

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Workload

At least three contact hours per week.

Requisite and Incompatibility

To enrol in this course you must have completed MKTG2004 and another 6 units of MKTG course

Majors

Minors

Fees

Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
3
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

Units EFTSL
6.00 0.12500
Domestic fee paying students
Year Fee
2015 $3414
International fee paying students
Year Fee
2015 $4146
Note: Please note that fee information is for current year only.

Offerings and Dates

The list of offerings for future years is indicative only

First Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
2426 16 Feb 2015 06 Mar 2015 31 Mar 2015 29 May 2015 In Person N/A

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