- Code MKTG3023
- Unit Value 6 units
- Offered by Research School of Management
- ANU College ANU College of Business and Economics
- Course subject Marketing
- Areas of interest Marketing
- Academic career UGRD
- Dr Andrew Hughes
- Mode of delivery In Person
First Semester 2019
See Future Offerings
This course integrates previous studies in marketing into the strategic context of the organisation. Specific topics include strategic marketing models; the internal and external context in which marketing occurs; integrating marketing strategy with business goals, factors that impact on the effective development and implementation of marketing strategies and the management and implementation of marketing strategy in business-to-business and consumer markets.
Upon successful completion, students will have the knowledge and skills to:
- Engage in group based decision making activities including collaborative reporting and accepting joint responsibility;
- Engage in strategic thinking including projecting future outcomes, setting goals, and reflecting on the implementation process to reach those goals;
- Integrate marketing theory, prior practice and prior learning into the strategic marketing environment; and,
- Communicate effectively in oral and written forms about marketing strategy using appropriate concepts, logic and rhetorical conventions.
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Students taking this course are expected to commit at least 10 hours per week to completing the work. This will include 3 hours per week in class and at least 7 hours a week on average (including non-teaching weeks) on course reading, research, writing and assignment work.
Requisite and Incompatibility
Tuition fees are for the academic year indicated at the top of the page.
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- Student Contribution Band:
- Unit value:
- 6 units
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