• Offered by Research School of Management
  • ANU College ANU College of Business and Economics
  • Classification Transitional
  • Course subject Marketing
  • Academic career PGRD
  • Course convener
    • Dr Andrew Hughes
  • Mode of delivery Online or In Person
  • Offered in First Semester 2015
    See Future Offerings

The course introduces the principles and practice of marketing. Topics include the role of marketing and its organisational context; the marketing environment; market segmentation and target markets; market information, research analysis; industry analysis, marketing planning and competitive strategies; buyer behaviour in the consumer and business markets; pricing products and services; distribution channels; integrated marketing communications; marketing of services; e-marketing; managing and evaluating the marketing effort.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

Upon successful completion of the requirements for this course, students will be able to:

  1. define, explain and illustrate marketing concepts, including the marketing mix, and their application to profit oriented and non-profit organisations;
  2. explain and illustrate:
  • how marketing is integrated with other functional areas of business;
  • the need for a marketing orientation in the competitive global business environment;
  • the consequences of emerging information technologies for marketing strategy;
3. successfully design and plan the implementation of marketing plans and strategies;
4. critically evaluate case studies, identifying and analysing problems and then making recommendations for practical implementation;
5. apply marketing concepts, illustrating the importance of major marketing decisions;
6. communicate effectively, individually and in teams, in oral presentation and written forms using the concepts and terminology of the marketing discipline.

Other Information

The Semester 1 classes (both online and on campus modes) are only available to students studying in Australia.

International students who wish to enrol in the online course should confirm that visa conditions allow them to do so. Generally international students can complete no more than 25% of their program by distance and/or online learning. For example, for a two year program of 16 courses, no more than four courses can be completed online. If you have any questions please seek program advice from the College.

See the course outline on the College courses page. Outlines are uploaded as they become available. 

Indicative Assessment

See the course outline on the College courses page for the indicative assessment.

The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.

Workload

The online offering of this course will run over 11 weeks, commencing in the week of 2 March, 2015. Students are expected to devote at least 10 hours per week reading, researching, studying and participating in discussion forums.

The on campus offering of this course will run over 11 weeks, commencing in the week of 2 March, 2015. Students are expected to devote at least 10 hours per week reading, researching, studying. Students in this class will need to attend weekly face to face seminars as part of their study.

Fees

Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
3
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

Units EFTSL
6.00 0.12500
Domestic fee paying students
Year Fee
2015 $3414
International fee paying students
Year Fee
2015 $4350
Note: Please note that fee information is for current year only.

Offerings, Dates and Class Summary Links

The list of offerings for future years is indicative only.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.

First Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
Taught Online
1865 16 Feb 2015 06 Mar 2015 31 Mar 2015 29 May 2015 In Person N/A
Taught on Campus
3636 16 Feb 2015 06 Mar 2015 31 Mar 2015 29 May 2015 In Person N/A

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