• Offered by Research School of Management
  • ANU College ANU College of Business and Economics
  • Course subject Marketing
  • Areas of interest Marketing
  • Academic career UGRD
  • Course convener
    • Dr Andrew Hughes
    • Dr George Bell
  • Mode of delivery In Person
  • Offered in Summer Session 2016
    Second Semester 2016
    See Future Offerings

The course introduces the principles and practice of marketing. Topics include the role of marketing and its organisational context; the marketing environment; market segmentation and target markets; marketing information, research and analysis; industry analysis, marketing planning and competitive strategies; buyer behaviour in the consumer and business organisations, and decision making under conditions of high uncertainty and ambiguity.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

Upon successful completion of the requirements for this course, students will be able to:

1. Define, explain and illustrate marketing concepts, including the marketing mix, and their application to profit oriented and non-profit organisations;

2. Explain and illustrate how marketing is integrated with other functional areas of business;

3. Explain and illustrate the need for a marketing orientation in the competitive global business environment;

4. Successfully design and plan the implementation of marketing plans and strategies;

5. Critically evaluate case studies, identifying and analysing problems and then making recommendations for practical implementation;

6. Apply marketing concepts, illustrating the importance of major marketing decisions; and

7. Communicate effectively, individually and in teams, in oral presentation and written forms using the concepts and terminology of the marketing discipline.

Other Information

Please note Summer Session course, MKTG2004 (class no:1335) starts from 4 January 2016 and finishes 3 February 2016. Last day to enroll in this course is Monday 4 January 2016. Census date is Friday 15 January 2016.

See the course outline on the College courses page. Outlines are uploaded as they become available. 

Indicative Assessment

See the course outline on the College courses page for the indicative assessment.

The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.

Workload

At least three contact hours per week.

Majors

Minors

Fees

Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
3
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

Units EFTSL
6.00 0.12500
Domestic fee paying students
Year Fee
2016 $3480
International fee paying students
Year Fee
2016 $4638
Note: Please note that fee information is for current year only.

Offerings and Dates

The list of offerings for future years is indicative only

Summer Session

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
1335 04 Jan 2016 04 Jan 2016 15 Jan 2016 03 Feb 2016 In Person N/A

Second Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
7782 18 Jul 2016 29 Jul 2016 31 Aug 2016 28 Oct 2016 In Person N/A

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