• Offered by Research School of Management
  • ANU College ANU College of Business and Economics
  • Course subject Marketing
  • Areas of interest Marketing
  • Academic career UGRD
  • Course convener
    • Dr Andrew Hughes
    • Dr Julie Francis
  • Mode of delivery In Person
  • Offered in Summer Session 2019
    Second Semester 2019
    See Future Offerings

The course introduces the principles and practice of marketing. Topics include the role of marketing and its organisational context; the marketing environment; market segmentation and target markets; marketing information, research and analysis; industry analysis, marketing planning and competitive strategies; buyer behaviour in the consumer and business organisations, and decision making under conditions of high uncertainty and ambiguity.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

  1. Define, explain and illustrate marketing concepts, including the marketing mix, and their application to profit oriented and non-profit organisations;
  2. Explain and illustrate how marketing is integrated with other functional areas of business;
  3. Explain and illustrate the need for a marketing orientation in the competitive global business environment;
  4. Successfully design and plan the implementation of marketing plans and strategies;
  5. Critically evaluate case studies, identifying and analysing problems and then making recommendations for practical implementation;
  6. Apply marketing concepts, illustrating the importance of major marketing decisions; and
  7. Communicate effectively, individually and in teams, in oral presentation and written forms using the concepts and terminology of the marketing discipline.

Other Information

Indicative Assessment

  1. (null) [LO null]

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Workload

Students taking this course are expected to commit at least 10 hours per week to completing the work. This will include 3 hours per week in class and at least 7 hours a week on average (including non-teaching weeks) on course reading, research, writing and assignment work.

Inherent Requirements

Not applicable

Minors

Fees

Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
3
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

Units EFTSL
6.00 0.12500
Domestic fee paying students
Year Fee
2019 $4140
International fee paying students
Year Fee
2019 $5460
Note: Please note that fee information is for current year only.

Offerings and Dates

The list of offerings for future years is indicative only

Summer Session

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
1264 02 Jan 2019 02 Jan 2019 11 Jan 2019 24 Jan 2019 In Person View

Second Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
7562 22 Jul 2019 29 Jul 2019 31 Aug 2019 25 Oct 2019 In Person View

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