- Code MKTG7050
- Unit Value 6 units
- Offered by Research School of Management
- ANU College ANU College of Business and Economics
- Course subject Marketing
- Areas of interest Marketing
- Academic career PGRD
- Mode of delivery In Person
First Semester 2017
See Future Offerings
An understanding of the needs and behaviours of consumers is an intrinsic component of the development and implementation of successful marketing actions. Specific topics address the consumer decision process; situational and perceptual influences in consumer evaluation of marketing messages, products and services; motivation, learning and memory, personality, attitude and attitude change in marketing contexts; the influence of consumer demographics; and contextual influences on consumer behaviour, including that of the online consumer.
Upon successful completion, students will have the knowledge and skills to:
Upon successful completion of the requirements for this course, students will be able to:
- explain and illustrate the three major influences on customer choice:
- the process of human decision making in a marketing context;
- the individual customers make up;
- the environment in which the customer is embedded;
- apply this understanding to marketing strategies of the supplier; and,
- apply this knowledge to marketing decision making and activities
See the course outline on the College courses page. Outlines are uploaded as they become available.
Indicative AssessmentSee the course outline on the College courses page for the indicative assessment.
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Students taking this course are expected to commit at least 10 hours per week to completing the work. This will include 3 hours per week in class and at least 7 hours a week on average (including non-teaching weeks) on course reading, research, writing and assignment work.
Schiffman, L. e al (2014). Consumer Behaviour, 6th Ed., Pearson, Frenchs Forest
Basic knowledge of marketing (coursework equivalent of MKTG7001 Marketing or relevant work experience)
Tuition fees are for the academic year indicated at the top of the page.
If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
- Student Contribution Band:
- Unit value:
- 6 units
If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees. Where there is a unit range displayed for this course, not all unit options below may be available.
Offerings and Dates
|Class number||Class start date||Last day to enrol||Census date||Class end date||Mode Of Delivery||Class Summary|
|2786||20 Feb 2017||27 Feb 2017||31 Mar 2017||26 May 2017||In Person||N/A|