- Code MKTG7050
- Unit Value 6 units
- Offered by Research School of Management
- ANU College ANU College of Business and Economics
- Course subject Marketing
- Areas of interest Marketing
- Academic career PGRD
- Dr Toni Eagar
- Mode of delivery In Person
First Semester 2020
See Future Offerings
An understanding of the needs and behaviours of consumers is an intrinsic component of the development and implementation of successful marketing actions. Specific topics address the consumer decision process, internal and external influences on consumer behaviour. This forms the basis for all areas of marketing including marketing strategy, research and communication. This course will cover individual decision making and the environmental influences on consumption.
Upon successful completion, students will have the knowledge and skills to:
- Identify the major influences in consumer behaviour
- Distinguish between different consumer behaviour influences and their relationships
- Establish the relevance of consumer behaviour theories and concepts to marketing decisions
- Implement appropriate combinations of theories and concepts
- Recognise social and ethical implications of marketing actions on consumer behaviour
- Generate marketing solutions in applied settings based on theoretical and empirical evidence
- Weekly Activities (5%) (5) [LO null]
- Weekly Activities (5%) (5) [LO null]
- Concept Map (10% Map + 10% reflection) (10) [LO null]
- Quiz (2 x 10%) (10) [LO null]
- Using Stuff — video (5%) S: Quiz (10%) (5) [LO null]
- Using Stuff- report (30% + Oral defence — individual - 5%) (30) [LO null]
In response to COVID-19: Please note that Semester 2 Class Summary information (available under the classes tab) is as up to date as possible. Changes to Class Summaries not captured by this publication will be available to enrolled students via Wattle.
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The average student workload for this course is 10 hours per week. For on-campus students this includes time spent in scheduled classes and self-directed study time. For on-line students this includes time spent reading, researching, studying and participating in on-line activities.
Requisite and Incompatibility
Schiffman, L. e al (2014). Consumer Behaviour, 6th Ed., Pearson, Frenchs Forest
Knowledge of consumption within marketing
Tuition fees are for the academic year indicated at the top of the page.
If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
- Student Contribution Band:
- Unit value:
- 6 units
If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees. Where there is a unit range displayed for this course, not all unit options below may be available.
Offerings, Dates and Class Summary Links
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.
|Class number||Class start date||Last day to enrol||Census date||Class end date||Mode Of Delivery||Class Summary|
|2405||24 Feb 2020||02 Mar 2020||08 May 2020||05 Jun 2020||In Person||View|
|4898||24 Feb 2020||02 Mar 2020||08 May 2020||05 Jun 2020||Online||N/A|