Program Requirements

Due to changes in course codes, students are permitted the following substitutions:
   MKTG7027 Brand Strategy -> MKTG8027 Marketing Strategy
   MKTG7060 Applied Market Research -> MKTG8060 Applied Market Research

The Master of Marketing Management requires the completion of 96 units, which must consist of:

24 units from completion of the Management Core specialisation

24 units from completion of the Management Essentials specialisation

24 units from completion of the Marketing specialisation

Either:

24 units from completion of one of the following specialisations:

Business Information Systems

Entrepreneurship and Innovation

International Business

Leadership

Project Management

Or:

24 units from completion of 6000-, 7000- and 8000-level courses offered by ANU

Specialisations

Study Options

Admission Requirements

At a minimum, all applicants must meet program-specific academic/non-academic requirements, and English language requirements. Admission to most ANU programs is on a competitive basis. Therefore, meeting all admission requirements does not automatically guarantee entry. 

Applicants must present a Bachelor degree or international equivalent with a minimum GPA of 5.0/7.0

Or:

 An ANU Graduate Certificate of Management with a minimum GPA 5.0/7.0.

Or:

A successfully completed Evidence-Based Management EdX MicroMasters, achieving at least 70% in the final capstone exam.

Applicants without a completed Bachelor's degree (with minimum GPA of 5.0/7.0) or ANU Graduate Certificate of Management (with minimum GPA of 5.0/7.0) or successfully completed Evidence-Based Management EdX MicroMasters (with at least 70% in the final capstone exam), can be considered for admission using a minimum GMAT (Graduate Management Admission Test) score of 550 or higher plus at least 3 years full-time work experience.

Cognate Disciplines

Business, Management, Marketing

In line with the university's admissions policy and strategic plan, an assessment for admission may include competitively ranking applicants on the basis of specific academic achievement, English language proficiency and diversity factors. 

Academic achievement & English language proficiency

The minimum academic requirement for full entry and enrolment is a Bachelor degree or international equivalent with a minimum GPA of 5.0/7.0. 

However, applicants will first be ranked on a GPA ('GPA1') that is calculated using all but the last semester (or equivalent) of the Bachelor degree used for admission purposes. 

If required, ranking may further be confirmed on the basis of: 

• a GPA ('GPA2') calculated on the penultimate and antepenultimate semesters (or equivalent) of the Bachelor degree used for admission purposes; and/or

• demonstrating higher-level English language proficiency. 

Prior to enrolment in this ANU program, all students who gain entry will have their Bachelor degree reassessed, to confirm minimum requirements were met.

Further information: English Language Requirements for Admission 

Diversity factors

As Australia’s national university, ANU is global representative of Australian research and education. ANU endeavours to recruit and maintain a diverse and deliberate student cohort representative not only of Australia, but the world. In order to achieve these outcomes, competitive ranking of applicants may be adjusted to ensure access to ANU is a reality for brilliant students from countries across the globe.

Assessment of qualifications

Unless otherwise indicated, ANU will accept all Australian Qualifications Framework (AQF) qualifications or international equivalents that meet or exceed the published admission requirements of our programs, provided all other admission requirements are also met.

 Where an applicant has more than one completed tertiary qualification, ANU will base assessment on the qualification that best meets the admission requirements for the program. Find out more about the Australian Qualifications Framework: www.aqf.edu.au

ANU uses a 7-point Grade Point Average (GPA) scale. All qualifications submitted for admission at ANU will be converted to this common scale, which will determine if an applicant meets our published admission requirements. Find out more about how a 7-point GPA is calculated for Australian universities: www.uac.edu.au/future-applicants/admission-criteria/tertiary-qualifications

Unless otherwise indicated, where an applicant has more than one completed tertiary qualification, ANU will calculate the GPA for each qualification separately. ANU will base assessment on the best GPA of all completed tertiary qualifications of the same level or higher.

Cognate Disciplines

Business, Management, Marketing

Fee Information

All students are required to pay the Services and amenities fee (SA Fee)

The annual indicative fee provides an estimate of the program tuition fees for international students and domestic students (where applicable). The annual indicative fee for a program is based on the standard full-time enrolment load of 48 units per year (unless the program duration is less than 48 units). Fees for courses vary by discipline meaning that the fees for a program can vary depending on the courses selected. Course fees are reviewed on an annual basis and typically will increase from year to year. The tuition fees payable are dependent on the year of commencement and the courses selected and are subject to increase during the period of study.

For further information on Fees and Payment please see: https://www.anu.edu.au/students/program-administration/fees-payments

Scholarships

ANU offers a wide range of scholarships to students to assist with the cost of their studies.

Eligibility to apply for ANU scholarships varies depending on the specifics of the scholarship and can be categorised by the type of student you are.  Specific scholarship application process information is included in the relevant scholarship listing.

For further information see the Scholarships website.

Learning Outcomes

1. Evaluate and synthesize evidence to inform decision making

2. Create opportunities and novel solutions to organisational challenges

3. Work effectively with others to resolve challenges

4. Adapt to complex and uncertain situations

5. Engage, inform and influence stakeholders

6. Incorporate the influence of a changing global environment

7. Model ethical behaviour and make principled decisions

8. Apply specialised knowledge and skills in the area of marketing

Inherent Requirements

Information on inherent requirements is currently not available for this program

Further Information

Program commencement

The ANU Research School of Management offers a tailored Orientation Week program each semester for its postgraduate students, held during the University O-Week dates for that semester. This tailored program is designed to introduce students to their fellow peers, and provide specific information pertinent to studying a postgraduate program at the ANU Research School of Management. Evidence-Based Management is foundational to ANU Research School of Management postgraduate programs and this, along with other facets of the teaching and academic environment, will be introduced to students during this week. Attendance is highly encouraged.