- Length 2 year full-time
- Minimum 96 Units
- Academic plan MMKMT
- Post Nominal
- CRICOS code 091184M
- UAC code
Mode of delivery
- In Person
Field of Education
- Business and Management
- Academic contact
The Master of Marketing Management requires the completion of 96 units, which must consist of:
24 units from completion of the Management Core specialisation
24 units from completion of the Management Essentials specialisation
24 units from completion of the Marketing specialisation
24 units from completion of one of the following specialisations:
Entrepreneurship and Innovation
24 units from completion of 6000-, 7000- and 8000-level courses offered by ANU
|Year 1 48 units||BUSI7280 Managing in a Global Context 6 units||MGMT7020 Technology and Project Management 6 units||MGMT7250 Evidence-Based Management 6 units||MKTG7260 Marketing and Stakeholder Communications 6 units|
|MGMT8022 Strategic Management 6 units||MGMT8003 Organisational Behaviour 6 units||MGMT8015 Entrepreneurship and Innovation 6 units||MGMT8270 Leading People and Change 6 units|
|Year 2 48 units||MKTG7027 Brand Strategy 6 units||MKTG7050 Consumer Behaviour & Analysis 6 units||Elective or specialisation course||Elective or specialisation course|
|MKTG7060 Applied Market Research 6 units||MKTG7028 Digital Marketing Communications 6 units||Elective or specialisation course||Elective or specialisation course|
At a minimum, all applicants must meet program-specific academic/non-academic requirements, and English language requirements. Admission to most ANU programs is on a competitive basis. Therefore, meeting all admission requirements does not automatically guarantee entry.
Applicants must present a Bachelor degree or international equivalent with a minimum GPA of 5.0/7.0
An ANU Graduate Certificate of Management with a minimum GPA 5.0/7.0.
A successfully completed Evidence-Based Management EdX MicroMasters, achieving at least 70% in the final capstone exam.
Applicants without a completed Bachelor's degree (with minimum GPA of 5.0/7.0) or ANU Graduate Certificate of Management (with minimum GPA of 5.0/7.0) or successfully completed Evidence-Based Management EdX MicroMasters (with at least 70% in the final capstone exam), can be considered for admission using a minimum GMAT (Graduate Management Admission Test) score of 550 or higher plus at least 3 years full-time work experience.
Business, Management, Marketing
In line with the university's admissions policy and strategic plan, an assessment for admission may include competitively ranking applicants on the basis of specific academic achievement, English language proficiency and diversity factors.
Academic achievement & English language proficiency
The minimum academic requirement for full entry and enrolment is a Bachelor degree or international equivalent with a minimum GPA of 5.0/7.0.
However, applicants will first be ranked on a GPA ('GPA1') that is calculated using all but the last semester (or equivalent) of the Bachelor degree used for admission purposes.
If required, ranking may further be confirmed on the basis of:
• a GPA ('GPA2') calculated on the penultimate and antepenultimate semesters (or equivalent) of the Bachelor degree used for admission purposes; and/or
• demonstrating higher-level English language proficiency.
Prior to enrolment in this ANU program, all students who gain entry will have their Bachelor degree reassessed, to confirm minimum requirements were met.
As Australia’s national university, ANU is global representative of Australian research and education. ANU endeavours to recruit and maintain a diverse and deliberate student cohort representative not only of Australia, but the world. In order to achieve these outcomes, competitive ranking of applicants may be adjusted to ensure access to ANU is a reality for brilliant students from countries across the globe.
Assessment of qualifications
Unless otherwise indicated, ANU will accept all Australian Qualifications Framework (AQF) qualifications or international equivalents that meet or exceed the published admission requirements of our programs, provided all other admission requirements are also met.
Where an applicant has more than one completed tertiary qualification, ANU will base assessment on the qualification that best meets the admission requirements for the program. Find out more about the Australian Qualifications Framework: www.aqf.edu.au
ANU uses a 7-point Grade Point Average (GPA) scale. All qualifications submitted for admission at ANU will be converted to this common scale, which will determine if an applicant meets our published admission requirements. Find out more about how a 7-point GPA is calculated for Australian universities: www.uac.edu.au/future-applicants/admission-criteria/tertiary-qualifications
Unless otherwise indicated, where an applicant has more than one completed tertiary qualification, ANU will calculate the GPA for each qualification separately. ANU will base assessment on the best GPA of all completed tertiary qualifications of the same level or higher.
Business, Management, Marketing
- Annual indicative fee for domestic students
For more information see: http://www.anu.edu.au/students/program-administration/costs-fees
- Annual indicative fee for international students
For further information on International Tuition Fees see: https://www.anu.edu.au/students/program-administration/fees-payments/international-tuition-fees
ANU offers a wide range of scholarships to students to assist with the cost of their studies.
Eligibility to apply for ANU scholarships varies depending on the specifics of the scholarship and can be categorised by the type of student you are. Specific scholarship application process information is included in the relevant scholarship listing.
For further information see the Scholarships website.
The Master of Marketing Management (MMM) program equips graduates and professionals from any discipline to become evidence-based decision makers, innovative problem solvers, responsible social citizens, and future leaders. The MMM program provides specialised knowledge and skills in the area of marketing, and can be tailored to include a second specialisation.
Graduates from ANU have been rated as Australia's most employable graduates and among the most sought after by employers worldwide.
The latest Global Employability University Ranking, published by the Times Higher Education, rated ANU as Australia's top university for getting a job for the fourth year in a row.
- Evaluate and synthesize evidence to inform decision making
- Create opportunities and novel solutions to organisational challenges
- Work effectively with others to resolve challenges
- Adapt to complex and uncertain situations
- Engage, inform and influence stakeholders
- Incorporate the influence of a changing global environment
- Model ethical behaviour and make principled decisions
- Apply specialised knowledge and skills in the area of marketing
Information on inherent requirements is currently not available for this program
The ANU Research School of Management offers a tailored Orientation Week program each semester for its postgraduate students, held during the University O-Week dates for that semester. This tailored program is designed to introduce students to their fellow peers, and provide specific information pertinent to studying a postgraduate program at the ANU Research School of Management. Evidence-Based Management is foundational to ANU Research School of Management postgraduate programs and this, along with other facets of the teaching and academic environment, will be introduced to students during this week. Attendance is highly encouraged.
It is possible to enrol in less than 24 units per semester but it will take you longer to finish your program and get your degree. If you are an international student you must always be enrolled full-time in 24 units each semester.You are encouraged to enrol in courses for both First Semester and Second Semester. You will be able to change your enrolment in courses up until Monday of week 2 of each semester without penalty.
Do you want to talk to someone before enrolling?