- Length 2 year full-time
- Minimum 96 Units
- Academic plan MMKMT
- CRICOS code 091184M
- UAC code
Field of Education
- Business and Management
The Master of Marketing Management (MMM) program equips graduates and professionals from any discipline to become evidence-based decision makers, innovative problem solvers, responsible social citizens, and future leaders. The MMM program provides specialised knowledge and skills in the area of marketing, and can be tailored to include a second specialisation.
Graduates from ANU have been rated as Australia's most employable graduates and among the most sought after by employers worldwide.
The latest Global Employability University Ranking, published by the Times Higher Education, rated ANU as Australia's top university for getting a job for the fourth year in a row.
Upon successful completion, students will have the skills and knowledge to:
1. Evaluate and synthesize evidence to inform decision making
2. Create opportunities and novel solutions to organisational challenges
3. Work effectively with others to resolve challenges
4. Adapt to complex and uncertain situations
5. Engage, inform and influence stakeholders
6. Incorporate the influence of a changing global environment
7. Model ethical behaviour and make principled decisions
8. Apply specialised knowledge and skills in the area of marketing
The ANU Research School of Management offers a tailored Orientation Week program each semester for its postgraduate students, held during the University O-Week dates for that semester. This tailored program is designed to introduce students to their fellow peers, and provide specific information pertinent to studying a postgraduate program at the ANU Research School of Management. Evidence-Based Management is foundational to ANU Research School of Management postgraduate programs and this, along with other facets of the teaching and academic environment, will be introduced to students during this week. Attendance is highly encouraged.
A Bachelor degree or international equivalent with a minimum GPA of 5.0/7.0
A Graduate Certificate of Management with a minimum GPA 5.0/7.0.
Business, Management, Marketing
English Language Requirements
All applicants must meet the University’s English Language Admission Requirements for Students.
Assessment of Qualifications
Unless otherwise indicated, ANU will accept all Australian Qualifications Framework (AQF) qualifications or international equivalents that meet or exceed the published admission requirements of our programs, provided all other admission requirements are also met. Where an applicant has more than one completed tertiary qualification, ANU will base assessment on the qualification that best meets the admission requirements for the program. Find out more about the Australian Qualifications Framework: www.aqf.edu.au
ANU uses a 7-point Grade Point Average (GPA) scale. All qualifications submitted for admission at ANU will be converted to this common scale, which will determine if an applicant meets our published admission requirements. Find out more about how a 7-point GPA is calculated for Australian universities: www.uac.edu.au/future-applicants/admission-criteria/tertiary-qualifications
Unless otherwise indicated, where an applicant has more than one completed tertiary qualification, ANU will calculate the GPA for each qualification separately. ANU will base assessment on the best GPA of all completed tertiary qualifications of the same level or higher.
Applications for course credit
A maximum of 48 units of credit will be available based on the following conditions:
• Applicants with at least 10 years of work experience (including at least 5 years of documented management experience) may be eligible for 24 units of credit.
• Applicants with a Bachelor Degree (AQF level 7) or international equivalent in a cognate discipline may be eligible for 24 units of credit.
• Applicants with a Bachelor Degree with Honours or postgraduate qualification (AQF level 8/9) in a cognate discipline may be eligible for 48 units of credit.
- Annual indicative fee for domestic students
For more information see: http://www.anu.edu.au/students/program-administration/costs-fees
- Annual indicative fee for international students
ANU offers a wide range of scholarships to students to assist with the cost of their studies.
Eligibility to apply for ANU scholarships varies depending on the specifics of the scholarship and can be categorised by the type of student you are. Specific scholarship application process information is included in the relevant scholarship listing.
For further information see the Scholarships website.
The Master of Marketing Management requires the completion of 96 units, which must consist of:
24 units from completion of the Management Core specialisation
24 units from completion of the Management Essentials specialisation
24 units from completion of the Marketing specialisation
24 units from completion of one of the following specialisations:
24 units from completion of 6000-, 7000- and 8000-level courses offered by ANU
|Year 1 48 units||BUSI7280 Managing in a Global Context 6 units||MGMT7020 Technology and Project Management 6 units||MGMT7250 Evidence-Based Management 6 units||MKTG7260 Marketing and Stakeholder Communications 6 units|
|MGMT8022 Strategic Management 6 units||MGMT8003 Organisational Behaviour 6 units||MGMT8015 Entrepreneurship and Innovation 6 units||MGMT8270 Leading People and Change 6 units|
|Year 2 48 units||MKTG7027 Brand Strategy 6 units||MKTG7050 Consumer Behaviour & Analysis 6 units||Elective or specialisation course||Elective or specialisation course|
|MKTG7060 Applied Market Research 6 units||MKTG7028 Digital Marketing Communications 6 units||Elective or specialisation course||Elective or specialisation course|
It is possible to enrol in less than 24 units per semester but it will take you longer to finish your program and get your degree. If you are an international student you must always be enrolled full-time in 24 units each semester.You are encouraged to enrol in courses for both First Semester and Second Semester. You will be able to change your enrolment in courses up until Monday of week 2 of each semester without penalty.
Do you want to talk to someone before enrolling?