• Total units 48 Units
  • Areas of interest Commerce, Marketing, Statistics
  • Major code MARK-MAJ
  • Academic career Undergraduate

The major in Marketing combines aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.


Learning Outcomes

Graduates with a marketing major will have:


  • a coherent body of knowledge of the fundamental principles of marketing, and specialised knowledge in one or more subdisciplines of marketing;
  • an understanding of conceptual frameworks as a basis for future discover in marketing education and practice; and,
  • insight into the application of evidence led business decision processes and research led problem solving.


Graduates with a Marketing Major will have:

  • Cognitive skills to critically review, analyse, consolidate and explore marketing knowledge, and insights into marketing applications through evidence led decisions and market driven data;
  • Technical skills to demonstrate an understanding of the fundamental applications of marketing with technical analysis, cognitive insight and strategic creativity;
  • Cognitive skills to exercise critical thinking, creative problem solving and evidence led judgement in recognising, and address marketing problems through research, independent insight and statistical analysis; and,
  • Communication skills to present concise and coherent exposition of marketing knowledge, and to convey marketing ideas in an appropriate language for business audiences.


Graduates with a marketing major will demonstrate the application of knowledge and skills:

  • with judgment, planning, and problem solving in scholarship, practice;
  • to adapt marketing knowledge, solve marketing problems, and apply appropriate decision making techniques; and,
  • to seek further marketing learning and insight through their own learning and professional practice, and professional development.

Relevant Degrees

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This major requires the completion of 48 units, which must include:

24 units from completion of the following course(s):

Code Title Units
MKTG2001 Marketing Research 6
MKTG2004 Marketing 6
MKTG2031 Consumer Behaviour 6
MKTG3023 Strategic Marketing 6

24 units from completion of the following course(s):

Code Title Units
ANIP3003 Australian National Internships Program Internship A OR 6
ANIP3005 Australian National Internship B 12
BUSI3024 International Marketing 6
CBEA3066 Global Business Immersion 6
CBEA3070 ANU College of Business and Economics Internship Project (UG) 6
MKTG2002 Sustainable Marketing 6
MKTG2003 Marketing for Financial Services 6
MKTG2023 Services Marketing 6
MKTG2032 E-Marketing 6
MKTG2033 Advertising 6
MKTG3024 Social Marketing 6
MGMT3027 Entrepreneurship and Innovation 6
STAT2008 Regression Modelling 6
STAT3005 Advanced Marketing Research Methods OR 6
STAT3015 Generalised Linear Modelling 6
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