Learning Outcomes

Graduates with a marketing major will have:

Knowledge

• a coherent body of knowledge of the fundamental principles of marketing, and specialised knowledge in one or more subdisciplines of marketing;
• an understanding of conceptual frameworks as a basis for future discover in marketing education and practice; and,
• insight into the application of evidence led business decision processes and research led problem solving.

Skills

Graduates with a Marketing Major will have:

• Cognitive skills to critically review, analyse, consolidate and explore marketing knowledge, and insights into marketing applications through evidence led decisions and market driven data;
• Technical skills to demonstrate an understanding of the fundamental applications of marketing with technical analysis, cognitive insight and strategic creativity;
• Cognitive skills to exercise critical thinking, creative problem solving and evidence led judgement in recognising, and address marketing problems through research, independent insight and statistical analysis; and,
• Communication skills to present concise and coherent exposition of marketing knowledge, and to convey marketing ideas in an appropriate language for business audiences.

Application

Graduates with a marketing major will demonstrate the application of knowledge and skills:

• with judgment, planning, and problem solving in scholarship, practice;
• to adapt marketing knowledge, solve marketing problems, and apply appropriate decision making techniques; and,
• to seek further marketing learning and insight through their own learning and professional practice, and professional development.

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Requirements

This major requires the completion of 48 units, which must include:

24 units from completion of the following course(s):

Code	Title	Units
MKTG2001	Marketing Research	6
MKTG2004	Marketing	6
MKTG2031	Consumer Behaviour	6
MKTG3023	Strategic Marketing	6

24 units from completion of the following course(s):

Code	Title	Units
ANIP3003	Australian National Internships Program Internship A OR	6
ANIP3005	Australian National Internship B	12
BUSI3024	International Marketing	6
CBEA3066	Global Business Immersion	6
CBEA3070	ANU College of Business and Economics Internship Project (UG)	6
MKTG2002	Sustainable Marketing	6
MKTG2003	Marketing for Financial Services	6
MKTG2023	Services Marketing	6
MKTG2032	E-Marketing	6
MKTG2033	Advertising	6
MKTG3024	Social Marketing	6
MGMT3027	Entrepreneurship and Innovation	6
STAT2008	Regression Modelling	6
STAT3005	Advanced Marketing Research Methods OR	6
STAT3015	Generalised Linear Modelling	6

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