• Total units 48 Units
  • Areas of interest Commerce, Marketing, Statistics
  • Major code MARK-MAJ

The major in Marketing combines aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.


Application of knowledge and skills

Graduates with a marketing major will demonstrate the application of knowledge and skills:

  • with judgment, planning, and problem solving in scholarship, practice;
  • to adapt marketing knowledge, solve marketing problems, and apply appropriate decision making techniques; and,
  • to seek further marketing learning and insight through their own learning and professional practice, and professional development.


Learning Outcomes

  1. Critically review, analyse, consolidate and explore marketing knowledge, and insights into marketing applications through evidence led decisions and market driven data;

  2. Demonstrate an understanding of the fundamental applications of marketing with technical analysis, cognitive insight and strategic creativity;

  3. Exercise critical thinking, creative problem solving and evidence led judgement in recognising, and address marketing problems through research, independent insight and statistical analysis;

  4. Present concise and coherent exposition of marketing knowledge, and to convey marketing ideas in an appropriate language for business audiences.

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Requirements

This major requires the completion of 48 units which must include:


24 units from the completion of the following course(s):

MKTG2004 - Marketing (6 units)

MKTG2001 - Marketing Research (6 units)

MKTG2031 - Consumer Behaviour (6 units)

MKTG3023 - Strategic Marketing (6 units)


24 units from the completion of the following course(s):

ANIP3003 - Australian National Internships Program Internship A (6 units)

BUSI3024 - International Marketing (6 units)


STAT2008 - Regression Modelling (6 units)

OR STAT2014 - Regression Modelling for Actuaries (6 units)


CBEA3002 - Social Enterprise Experience (6 units)

OR CBEA3066 - Global Business Immersion (6 units)


CBEA3070 - ANU College of Business and Economics Internship Project (UG) (6 or 12 units)

MKTG2002 - Sustainable Marketing (6 units)

MKTG2003 - Marketing for Financial Services (6 units)

MKTG2023 - Services Marketing (6 units)

MKTG2032 - E-Marketing (6 units)

MKTG2033 - Advertising (6 units)

MKTG3024 - Social Marketing (6 units)

MGMT3027 - Entrepreneurship and Innovation (6 units)

STAT3015 - Generalised Linear Modelling (6 units)

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