The major in Marketing combines aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.

Graduates with a marketing major will have:

Knowledge

• a coherent body of knowledge of the fundamental principles of marketing, and specialised knowledge in one or more subdisciplines of marketing;
• an understanding of conceptual frameworks as a basis for future discover in marketing education and practice; and,
• insight into the application of evidence led business decision processes and research led problem solving.

Skills

Graduates with a Marketing Major will have:

• Cognitive skills to critically review, analyse, consolidate and explore marketing knowledge, and insights into marketing applications through evidence led decisions and market driven data;
• Technical skills to demonstrate an understanding of the fundamental applications of marketing with technical analysis, cognitive insight and strategic creativity;
• Cognitive skills to exercise critical thinking, creative problem solving and evidence led judgement in recognising, and address marketing problems through research, independent insight and statistical analysis; and,
• Communication skills to present concise and coherent exposition of marketing knowledge, and to convey marketing ideas in an appropriate language for business audiences.

Application

Graduates with a marketing major will demonstrate the application of knowledge and skills:

• with judgment, planning, and problem solving in scholarship, practice;
• to adapt marketing knowledge, solve marketing problems, and apply appropriate decision making techniques; and,
• to seek further marketing learning and insight through their own learning and professional practice, and professional development.

Relevant Degrees

• Bachelor of Commerce (BCOMM)