Marketing Major

Total units 48 Units

Areas of interest Commerce, Marketing, Sustainability, Business Administration
Major code MARK-MAJ

Academic career Undergraduate
Academic Contact Dr Alexander Richardson

The major in Marketing combines aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.

Application of knowledge and skills

Graduates with a marketing major will demonstrate the application of knowledge and skills:

with judgment, planning, and problem solving in scholarship, practice;
to adapt marketing knowledge, solve marketing problems, and apply appropriate decision making techniques; and,
to seek further marketing learning and insight through their own learning and professional practice, and professional development.

Learning Outcomes

Demonstrate knowledge of fundamental marketing concepts, theories and their applications with cognitive insight, technical analysis, creativity and strategic thinking;
Apply critical and analytical thinking through marketing knowledge to address marketing problems through evidence-led decisions based on conceptual frameworks, market data and statistical analysis;
Present concise and coherent exposition of discipline-based marketing knowledge and skills; and
Convey marketing ideas in an appropriate language for businesses, stakeholders, and the wider public audiences.

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Requirements

This major requires the completion of 48 units which must include:

24 units from the completion of the following compulsory courses:

MKTG2004 - Introduction to Marketing (6 units)

MKTG2031 - Consumer Behaviour (6 units)

MKTG3001 - Marketing Research (6 units)

MKTG3033 - Integrated Marketing Communications (6 units)

A minimum of 6 units from the completion of courses from the following list:

BUSI3024 - Export Business Planning (6 units)

MKTG3023 - Strategic Marketing (6 units)

A maximum of 18 units from the completion of courses from the following list:

ANIP3003 - Australian National Internships Program Internship A (6 units)

OR CBEA3001 - Special Industry Project (6 units)

OR CBEA3003 - Australian and First Nations Business Immersion (6 units)

OR CBEA3066 - Global Business Immersion (6 units)

OR CBEA3070 - ANU College of Business and Economics Internship Program (UG) (6 or 12 units)

MGMT3027 - Entrepreneurship and Innovation (6 units)

MKTG2002 - Sustainable Marketing (6 units)

MKTG2023 - Services Marketing (6 units)

MKTG2032 - E-Marketing (6 units)

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