• Total units 48 Units
  • Areas of interest Commerce, Marketing, Statistics
  • Major code MARK-MAJ

The major in Marketing combines aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.

Graduates with a marketing major will have:


  • a coherent body of knowledge of the fundamental principles of marketing, and specialised knowledge in one or more subdisciplines of marketing;
  • an understanding of conceptual frameworks as a basis for future discover in marketing education and practice; and,
  • insight into the application of evidence led business decision processes and research led problem solving.


Graduates with a Marketing Major will have:

  • Cognitive skills to critically review, analyse, consolidate and explore marketing knowledge, and insights into marketing applications through evidence led decisions and market driven data;
  • Technical skills to demonstrate an understanding of the fundamental applications of marketing with technical analysis, cognitive insight and strategic creativity;
  • Cognitive skills to exercise critical thinking, creative problem solving and evidence led judgement in recognising, and address marketing problems through research, independent insight and statistical analysis; and,
  • Communication skills to present concise and coherent exposition of marketing knowledge, and to convey marketing ideas in an appropriate language for business audiences.


Graduates with a marketing major will demonstrate the application of knowledge and skills:

  • with judgment, planning, and problem solving in scholarship, practice;
  • to adapt marketing knowledge, solve marketing problems, and apply appropriate decision making techniques; and,
  • to seek further marketing learning and insight through their own learning and professional practice, and professional development.

Relevant Degrees

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Due to changes in course codes, students are permitted the following substitutions:
   MKTG2001 Marketing Research -> MKTG3001 Marketing Research
   MKTG2033 Advertising -> MKTG3033 Integrated Marketing Communications

This major requires the completion of 48 units which must include:

24 units from the completion of the following course(s):

MKTG2001 - Marketing Research (6 units)

MKTG2004 - Marketing (6 units)

MKTG2031 - Consumer Behaviour (6 units)

MKTG3023 - Strategic Marketing (6 units)

24 units from the completion of the following course(s):

ANIP3003 - Australian National Internships Program Internship A (6 units)

BUSI3024 - International Marketing (6 units)

STAT2008 - Regression Modelling (6 units)

CBEA3066 - Global Business Immersion (6 units)

Or CBEA3002 - Social Enterprise Experience (6 units)

CBEA3070 - ANU College of Business and Economics Internship Project (UG) (12 units)

MKTG2002 - Sustainable Marketing (6 units)

MKTG2003 - Marketing for Financial Services (6 units)

MKTG2023 - Services Marketing (6 units)

MKTG2032 - E-Marketing (6 units)

MKTG2033 - Advertising (6 units)

MKTG3024 - Social Marketing (6 units)

MGMT3027 - Entrepreneurship and Innovation (6 units)

STAT3005 - Advanced Marketing Research Methods (6 units)

Or STAT3015 - Generalised Linear Modelling (6 units)


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