The major in Marketing combines aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.
Graduates with a marketing major will have:
Knowledge
- a coherent body of knowledge of the fundamental principles of marketing, and specialised knowledge in one or more subdisciplines of marketing;
- an understanding of conceptual frameworks as a basis for future discover in marketing education and practice; and,
- insight into the application of evidence led business decision processes and research led problem solving.
Skills
Graduates with a Marketing Major will have:
- Cognitive skills to critically review, analyse, consolidate and explore marketing knowledge, and insights into marketing applications through evidence led decisions and market driven data;
- Technical skills to demonstrate an understanding of the fundamental applications of marketing with technical analysis, cognitive insight and strategic creativity;
- Cognitive skills to exercise critical thinking, creative problem solving and evidence led judgement in recognising, and address marketing problems through research, independent insight and statistical analysis; and,
- Communication skills to present concise and coherent exposition of marketing knowledge, and to convey marketing ideas in an appropriate language for business audiences.
Application
Graduates with a marketing major will demonstrate the application of knowledge and skills:
- with judgment, planning, and problem solving in scholarship, practice;
- to adapt marketing knowledge, solve marketing problems, and apply appropriate decision making techniques; and,
- to seek further marketing learning and insight through their own learning and professional practice, and professional development.
Relevant Degrees
Requirements
This major requires the completion of 48 units which must include:
24 units from the completion of the following course(s):
MKTG2001 - Marketing Research (6 units)
MKTG2004 - Marketing (6 units)
MKTG2031 - Consumer Behaviour (6 units)
MKTG3023 - Strategic Marketing (6 units)
24 units from the completion of the following course(s):
ANIP3003 - Australian National Internships Program Internship A (6 units)
BUSI3024 - International Marketing (6 units)
STAT2008 - Regression Modelling (6 units)
CBEA3066 - Global Business Immersion (6 units)
Or CBEA3002 - Social Enterprise Experience (6 units)
CBEA3070 - ANU College of Business and Economics Internship Project (UG) (12 units)
MKTG2002 - Sustainable Marketing (6 units)
MKTG2003 - Marketing for Financial Services (6 units)
MKTG2023 - Services Marketing (6 units)
MKTG2032 - E-Marketing (6 units)
MKTG2033 - Advertising (6 units)
MKTG3024 - Social Marketing (6 units)
MGMT3027 - Entrepreneurship and Innovation (6 units)
STAT3005 - Advanced Marketing Research Methods (6 units)
Or STAT3015 - Generalised Linear Modelling (6 units)
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